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Strategies

  • For Subscribers Only
    By
  • Mark Gordon
  • April 6, 2018
Business flows nicely for fast-growing beer brand

Expanding a proven brand in a competitive market isn’t for the risk-averse. One company’s approach is to do it in layers. And block out the background noise.

  • Strategies
  • For Subscribers Only
    By
  • Grier Ferguson
  • April 6, 2018
Growing company focuses on different kind of cleaning — crime scene, trauma and hoarding

Crime scene, trauma and hoarding cleanup franchise Bio-One is in expansion mode. A core challenge: Marketing its unusual services.

  • Strategies
  • For Subscribers Only
    By
  • Grier Ferguson
  • April 6, 2018
Through professional athletes, company with unique products builds trust

Cool products, even a cool name — SeaSucker has both — will only go so far, an entrepreneur discovers. A "foot on the gas" marketing mantra is a key response.

  • Strategies
  • For Subscribers Only
    By
  • Brian Hartz
  • March 23, 2018
Insurance company looks for edge in hiring new salespeople

An insurance company believes it has an edge in the constant battle to outdo — and outsell — the competition.

  • Strategies
  • For Subscribers Only
    By
  • Ted Carter
  • March 16, 2018
Crane company keeps elevating post-recession

A decade after the downturn, the Southwest Florida unit of a statewide construction leader has a renewed sense of purpose — and optimism.

  • Strategies
  • For Subscribers Only
    By
  • Beth Luberecki
  • March 16, 2018
Higher Gear

An entrepreneur invested $2 million to prove his idea — storage for snazzy cars — is a winner. More growth is in the offing.

  • Strategies
  • For Subscribers Only
    By
  • Business Observer Staff
  • March 16, 2018
Get To Know ... Mike Davis

Vice Chairman, Cushman & Wakefield Tampa

  • Strategies
  • For Subscribers Only
    By
  • John Haughey
  • March 16, 2018
Plane Growth

A business with a niche in pretending to be bad guys — so it can help the good guys — is on a growth surge.

  • Strategies
  • For Subscribers Only
    By
  • Mark Gordon
  • March 16, 2018
Air in There

The so-called good problem of too much growth, too fast, was a real-life crisis for a Southwest Florida company. The solution requires discipline — and tough choices.

  • Strategies
  • For Subscribers Only
    By
  • Brian Hartz
  • March 16, 2018
Get Smart

Even in the best of times, 'somebody can come along and eat you, like Amazon,' says one data-infused executive. His company helps businesses bite back.

  • Strategies
  • For Subscribers Only
    By
  • Ted Carter
  • March 9, 2018
Deal Maker

With some $300 million in real estate acquisitions, the Hoffmann family has cemented its confidence in one Southwest Florida market. Now it's on the hunt for new opportunities.

  • Strategies
  • For Subscribers Only
    By
  • Mark Gordon
  • March 2, 2018
Lead Change

Good exit strategies take time to create — and execute. An architecture firm enters the last stage of the plan in good shape.

  • Strategies
  • For Subscribers Only
    By
  • Grier Ferguson
  • March 2, 2018
School of life

How does a school become the community's college? By waging an all-out battle to respond to the needs of students and employers.

  • Strategies
  • For Subscribers Only
    By
  • Mark Gordon
  • March 2, 2018
Love 2.0

Staring at a staggering amount of near-miss sales drives one firm to find a better way.

  • Strategies
  • For Subscribers Only
    By
  • Ted Carter
  • March 2, 2018
Learn by Doing

Teaching would-be entrepreneurs at Florida Gulf Coast University revolves around a do-it-differently strategy.

  • Strategies
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