Strategies

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Mark Gordon
June 15, 2018

Nonprofit grows budget 500% in four years — to $157 million

Rick Carlisle, CAN Community Health, Sarasota, nonprofits, strategy, HIV/AIDS, health care, growth, 501 (c) 3, Rev. Demetrius Jifunza, Roger Capote, Fruitville Road, Guidestar

Strategies

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Andrew Warfield
June 8, 2018

Recession lesson taught by Hurricane Irma

Capt. Harry Julian, CEO of Pure Florida learned from Hurricane Irma how to run a lean operation in times of recession and inclement weather

Strategies

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Grier Ferguson
June 8, 2018

Membership-based group overcomes industry obstacles

Lakewood Ranch Business Alliance, serving businesses in Manatee County and Sarasota County, has maintained a focus on what its members want, leading to steady growth.

Strategies

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Grier Ferguson
June 1, 2018

Marketing firm refreshes brand, helps build business for catering company

Sarasota-based marketing company Web Jarvis helped Green Apple Catering refresh its brand and develop new marketing.

Strategies

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Grier Ferguson
June 1, 2018

School's quest to attract students for new program takes simple, straightforward approach

Sarasota's Ringling College of Art and Design will introduce a new major — virtual reality development — this fall. The communications team is marketing it with simple, straightforward approach.

Strategies

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Grier Ferguson
June 1, 2018

College's campaign highlights courage in creativity

Sarasota's Ringling College of Art and Design is promoting the school and its majors through a campaign highlighting that Creativity Takes Courage.

Strategies

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Brian Hartz
June 1, 2018

When it comes to growth, marketing firm Spectrio won't hold the line

Headed by its new CEO, a former Google executive, Tampa Bay area marketing firm Spectrio has embarked on a growth surge.

Strategies

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Brian Hartz
June 1, 2018

Brand intervention: Marketer crafts image for tricky business proposition

A St. Pete startup caught the eye of Shark Tank's Mark Cuban, but it needed a cohesive brand image; a local marketing firm delivered the goods.

Strategies

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Andrew Warfield
June 1, 2018

Campaign helps boost game attendance

Fort Myers Miracle turned to Priority Marketing to help promote baseball games on opening nights.

Strategies

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Grier Ferguson
May 25, 2018

With citrus in peril, entrepreneurs and researchers turn to a new crop

Kelly Hackman, owner of The White Heron Tea & Gifts in New Port Richey, and Brantlee Richter, a University of Florida professor, are both interested in the potential of tea as a Florida crop.