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Strategies

  • For Subscribers Only
    By
  • Brian Hartz
  • July 6, 2018
Minor miracle: Market-savvy boys of summer hit business homers

Minor League Baseball, based in St. Petersburg, Florida, has seen big increases in attendance and merchandise sales over the past few years.

  • Strategies
  • For Subscribers Only
    By
  • Andrew Warfield
  • July 6, 2018
Video maker performs an emergency job well done

Naples Studio overcomes Hurricane Irma, burglary to win Telly Award for video for 59th annual NCH Healthcare Ball

  • Strategies
  • For Subscribers Only
    By
  • Andrew Warfield
  • July 6, 2018
Seagate Development building on diverse skill sets

Seagate Development Group a $50 million company in three years of homebuilding, commercial leasing and construction and developing office space

  • Strategies
  • For Subscribers Only
    By
  • John Haughey
  • June 29, 2018
Company shifts focus after six-year, $4 million legal saga

When Winter Haven-based respiratory therapy device manufacturer and distributor3B Medical emerged from six years of nonstop legal battles early last year, CEO Alex Lucio was faced with the type of leadership decision that happens after a business overcome

  • Strategies
  • For Subscribers Only
    By
  • Mark Gordon
  • June 29, 2018
Marketing firm, behind its like-heavy Facebook status, dreams big

A meeting with Facebook in February 2016 proved to be a tipping point for Sarasota-based Dealers United. Now it's a digital marketing firm with big plans for growth.

  • Strategies
  • For Subscribers Only
    By
  • Brian Hartz
  • June 22, 2018
Venerable uniform company looks ahead, not back

Formerly known as Superior Uniform Group, the newly christened Superior Group of Companies has embarked on a spree of acquisitions as it looks to grow in new markets.

  • Strategies
  • For Subscribers Only
    By
  • Mark Gordon
  • June 15, 2018
Nonprofit grows budget 500% in four years — to $157 million

Rick Carlisle, CAN Community Health, Sarasota, nonprofits, strategy, HIV/AIDS, health care, growth, 501 (c) 3, Rev. Demetrius Jifunza, Roger Capote, Fruitville Road, Guidestar

  • Strategies
  • For Subscribers Only
    By
  • Andrew Warfield
  • June 8, 2018
Recession lesson taught by Hurricane Irma

Capt. Harry Julian, CEO of Pure Florida learned from Hurricane Irma how to run a lean operation in times of recession and inclement weather

  • Strategies
  • For Subscribers Only
    By
  • Grier Ferguson
  • June 8, 2018
Membership-based group overcomes industry obstacles

Lakewood Ranch Business Alliance, serving businesses in Manatee County and Sarasota County, has maintained a focus on what its members want, leading to steady growth.

  • Strategies
  • For Subscribers Only
    By
  • Grier Ferguson
  • June 1, 2018
Marketing firm refreshes brand, helps build business for catering company

Sarasota-based marketing company Web Jarvis helped Green Apple Catering refresh its brand and develop new marketing.

  • Strategies
  • For Subscribers Only
    By
  • Grier Ferguson
  • June 1, 2018
School's quest to attract students for new program takes simple, straightforward approach

Sarasota's Ringling College of Art and Design will introduce a new major — virtual reality development — this fall. The communications team is marketing it with simple, straightforward approach.

  • Strategies
  • For Subscribers Only
    By
  • Grier Ferguson
  • June 1, 2018
College's campaign highlights courage in creativity

Sarasota's Ringling College of Art and Design is promoting the school and its majors through a campaign highlighting that Creativity Takes Courage.

  • Strategies
  • For Subscribers Only
    By
  • Brian Hartz
  • June 1, 2018
When it comes to growth, marketing firm Spectrio won't hold the line

Headed by its new CEO, a former Google executive, Tampa Bay area marketing firm Spectrio has embarked on a growth surge.

  • Strategies
  • For Subscribers Only
    By
  • Brian Hartz
  • June 1, 2018
Brand intervention: Marketer crafts image for tricky business proposition

A St. Pete startup caught the eye of Shark Tank's Mark Cuban, but it needed a cohesive brand image; a local marketing firm delivered the goods.

  • Strategies
  • For Subscribers Only
    By
  • Andrew Warfield
  • June 1, 2018
Campaign helps boost game attendance

Fort Myers Miracle turned to Priority Marketing to help promote baseball games on opening nights.

  • Strategies
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