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Grier Ferguson
June 1, 2018

School's quest to attract students for new program takes simple, straightforward approach

Sarasota's Ringling College of Art and Design will introduce a new major — virtual reality development — this fall. The communications team is marketing it with simple, straightforward approach.

Strategies

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Grier Ferguson
June 1, 2018

College's campaign highlights courage in creativity

Sarasota's Ringling College of Art and Design is promoting the school and its majors through a campaign highlighting that Creativity Takes Courage.

Strategies

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Brian Hartz
June 1, 2018

When it comes to growth, marketing firm Spectrio won't hold the line

Headed by its new CEO, a former Google executive, Tampa Bay area marketing firm Spectrio has embarked on a growth surge.

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Brian Hartz
June 1, 2018

Brand intervention: Marketer crafts image for tricky business proposition

A St. Pete startup caught the eye of Shark Tank's Mark Cuban, but it needed a cohesive brand image; a local marketing firm delivered the goods.

Strategies

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Andrew Warfield
June 1, 2018

Campaign helps boost game attendance

Fort Myers Miracle turned to Priority Marketing to help promote baseball games on opening nights.

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Grier Ferguson
May 25, 2018

With citrus in peril, entrepreneurs and researchers turn to a new crop

Kelly Hackman, owner of The White Heron Tea & Gifts in New Port Richey, and Brantlee Richter, a University of Florida professor, are both interested in the potential of tea as a Florida crop.

Strategies

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Andrew Warfield
May 22, 2018

Branding firm head credits ideas as key to success

Chris Spiro of Spiro & Associates advertising agency reflects on 25 years in business.

Strategies

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Beth Luberecki
May 11, 2018

Mobile restroom business is flush with potential

The industry lacks a high-end player. An experienced — and enterprising — couple seeks to fill the void in Florida.

Strategies

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John Haughey
May 11, 2018

Tampa Bay lands more validation as a rising star of the South

Fort Lauderdale-based Sheltair has big hopes with its Tampa expansion.

Strategies

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John Haughey
May 11, 2018

Manufacturing business, after setback, finds second revenue stream

Nancy Crews redefined her business model to survive. Now the company thrives.

Strategies

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Brian Hartz
May 11, 2018

Virtues of loyalty: Marketer rewarded with big growth

Kobie Marketing CEO Bram Hechtkopf discusses how an evolution into brand loyalty is driving big growth for the St. Petersburg-based firm.

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Traci McMillan Beach
May 7, 2018

Filling unmet need lifts veterinarian ’s fledgling business

dogs, cats, pets, veterinarian, hospice, pets, care, end-of-life, growth, business, entrepreneurs

Strategies

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Brian Hartz
May 4, 2018

Water treatment firm is thirsty for growth

A Tampa company sees big opportunities to bring water to areas that need it the most. But can its grasp equal its reach?

Strategies

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Grier Ferguson
May 4, 2018

Growing family business draws doughnut fans across the country

Peachey’s Baking Co. has found a big audience for its doughnuts and pretzels at festivals, fairs and farmers markets. Now it’s managing long lines and plans for expansion.

Strategies

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Mark Gordon
April 27, 2018

Leading women's retailer seeks recruiting edge

Top human resources executive emphasizes Florida connections.

Strategies

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School's quest to attract students for new program takes simple, straightforward approach

College's campaign highlights courage in creativity

When it comes to growth, marketing firm Spectrio won't hold the line

Brand intervention: Marketer crafts image for tricky business proposition

Campaign helps boost game attendance

With citrus in peril, entrepreneurs and researchers turn to a new crop

Branding firm head credits ideas as key to success

Mobile restroom business is flush with potential

Tampa Bay lands more validation as a rising star of the South

Manufacturing business, after setback, finds second revenue stream

Virtues of loyalty: Marketer rewarded with big growth

Filling unmet need lifts veterinarian ’s fledgling business

Water treatment firm is thirsty for growth

Growing family business draws doughnut fans across the country

Leading women's retailer seeks recruiting edge

Englewood roofing company to lay off 65 workers

After nearly $39M land deal, Parrish residential project begins selling homes

Orlando investor pays $2.6 million for Manatee building

Sarasota Square developer pre-leases 88% of initial commercial space

Largo industrial buildings sell for $23.5 million

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