Strategies

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John Haughey
June 29, 2018

Company shifts focus after six-year, $4 million legal saga

When Winter Haven-based respiratory therapy device manufacturer and distributor3B Medical emerged from six years of nonstop legal battles early last year, CEO Alex Lucio was faced with the type of leadership decision that happens after a business overcome

Strategies

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Mark Gordon
June 29, 2018

Marketing firm, behind its like-heavy Facebook status, dreams big

A meeting with Facebook in February 2016 proved to be a tipping point for Sarasota-based Dealers United. Now it's a digital marketing firm with big plans for growth.

Strategies

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Brian Hartz
June 22, 2018

Venerable uniform company looks ahead, not back

Formerly known as Superior Uniform Group, the newly christened Superior Group of Companies has embarked on a spree of acquisitions as it looks to grow in new markets.

Strategies

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Mark Gordon
June 15, 2018

Nonprofit grows budget 500% in four years — to $157 million

Rick Carlisle, CAN Community Health, Sarasota, nonprofits, strategy, HIV/AIDS, health care, growth, 501 (c) 3, Rev. Demetrius Jifunza, Roger Capote, Fruitville Road, Guidestar

Strategies

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Andrew Warfield
June 8, 2018

Recession lesson taught by Hurricane Irma

Capt. Harry Julian, CEO of Pure Florida learned from Hurricane Irma how to run a lean operation in times of recession and inclement weather

Strategies

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Grier Ferguson
June 8, 2018

Membership-based group overcomes industry obstacles

Lakewood Ranch Business Alliance, serving businesses in Manatee County and Sarasota County, has maintained a focus on what its members want, leading to steady growth.

Strategies

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Grier Ferguson
June 1, 2018

Marketing firm refreshes brand, helps build business for catering company

Sarasota-based marketing company Web Jarvis helped Green Apple Catering refresh its brand and develop new marketing.

Strategies

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Grier Ferguson
June 1, 2018

School's quest to attract students for new program takes simple, straightforward approach

Sarasota's Ringling College of Art and Design will introduce a new major — virtual reality development — this fall. The communications team is marketing it with simple, straightforward approach.

Strategies

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Grier Ferguson
June 1, 2018

College's campaign highlights courage in creativity

Sarasota's Ringling College of Art and Design is promoting the school and its majors through a campaign highlighting that Creativity Takes Courage.

Strategies

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Brian Hartz
June 1, 2018

When it comes to growth, marketing firm Spectrio won't hold the line

Headed by its new CEO, a former Google executive, Tampa Bay area marketing firm Spectrio has embarked on a growth surge.

Strategies

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Brian Hartz
June 1, 2018

Brand intervention: Marketer crafts image for tricky business proposition

A St. Pete startup caught the eye of Shark Tank's Mark Cuban, but it needed a cohesive brand image; a local marketing firm delivered the goods.

Strategies

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Andrew Warfield
June 1, 2018

Campaign helps boost game attendance

Fort Myers Miracle turned to Priority Marketing to help promote baseball games on opening nights.

Strategies

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Grier Ferguson
May 25, 2018

With citrus in peril, entrepreneurs and researchers turn to a new crop

Kelly Hackman, owner of The White Heron Tea & Gifts in New Port Richey, and Brantlee Richter, a University of Florida professor, are both interested in the potential of tea as a Florida crop.

Strategies

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Andrew Warfield
May 22, 2018

Branding firm head credits ideas as key to success

Chris Spiro of Spiro & Associates advertising agency reflects on 25 years in business.

Strategies

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Beth Luberecki
May 11, 2018

Mobile restroom business is flush with potential

The industry lacks a high-end player. An experienced — and enterprising — couple seeks to fill the void in Florida.

Strategies

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Company shifts focus after six-year, $4 million legal saga

Marketing firm, behind its like-heavy Facebook status, dreams big

Venerable uniform company looks ahead, not back

Nonprofit grows budget 500% in four years — to $157 million

Recession lesson taught by Hurricane Irma

Membership-based group overcomes industry obstacles

Marketing firm refreshes brand, helps build business for catering company

School's quest to attract students for new program takes simple, straightforward approach

College's campaign highlights courage in creativity

When it comes to growth, marketing firm Spectrio won't hold the line

Brand intervention: Marketer crafts image for tricky business proposition

Campaign helps boost game attendance

With citrus in peril, entrepreneurs and researchers turn to a new crop

Branding firm head credits ideas as key to success

Mobile restroom business is flush with potential

Work starts on Naples apartments as developer secures $45M in financing

$300K Bradenton EDC contract up for vote in Manatee

27 Gulf Coast companies ranked among fastest growing in Southeast

Tampa tire store franchisor rolls into new brands, buys a restaurant

Tickets on sale for Business Observer's flagship event: Top Entrepreneur Luncheon

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