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Grier Ferguson
June 28, 2019

Sports agent once called 'female Jerry Maguire' offers acute business advice

Among the pieces of Molly Fletcher's advice: Don’t be afraid to fire difficult clients.

Strategies

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Andrew Warfield
June 28, 2019

Contractor company now at Southwest Florida's Beck and call

With one market tapped out for growth opportunity, a builder and home services firm with a storied history boldly seeks new territory. Beck Companies is headed into a crowded space.

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Brian Hartz
June 28, 2019

Package deal: Innovative food duo ready their plan of attack

Rob and Tracy Povolny have a plan to take their Tampa, Florida, food business — Eat Fresco — to the national level. The company produces prepackaged meals that are vacuum-sealed, not frozen.

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Brian Hartz
June 21, 2019

Virtual vindication: Tech firm's gutsy decision to stay put pays off

Immertec, a Tampa, Florida, tech startup, won a $100,000 pitch competition funded by investors led by Steve Case, founder of America Online.

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Grier Ferguson
June 21, 2019

Entrepreneur-turned-author learns top business lessons through experience

Among the lessons Brad Taylor, CEO of Luxury Home Magazine, has learned: Create a detailed plan to meet company goals.

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Andrew Warfield
June 21, 2019

Construction and demolition debris recycler turning trash into cash

Honc Destruction owner decided to become his own best debris disposal customer in 2015. With a goal of zero waste, Honc Recycling is on track for $12 million in revenues in 2019.

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Andrew Warfield
June 21, 2019

Fast-casual Mexican restaurant franchisers see potential for 200 spots statewide

Lifelong buddies and business partners slowly grew 3 Pepper Burrito to nine spots in just five years.

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Grier Ferguson
June 14, 2019

Restaurant firm keeps two pillars at forefront: Always evolve and get more efficient

Sarasota-based Tableseide Restaurant Group is at work on several area restaurants.

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Grier Ferguson
June 7, 2019

Marketing executives helped build brand behind innovative health care tech company

Sarasota-based Roxanne Joffe and Sam Stern's branding work with Voalte led to some significant victories.

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Andrew Warfield
June 7, 2019

Promoting iconic restaurant opening is all fun and games

To effectively open its Fort Myers location, Dave & Buster's needed to reach its target demographic in a big way. Priority Marketing used its influence — and influencers — to exceed expectations.

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Andrew Warfield
June 7, 2019

New kind of senior residence blows into town

How to promote the opening of a new type of luxury independent and assisted living community based on the simple rent model? Hook them with the Cat 5 hurricane shelter angle.

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Brian Hartz
June 7, 2019

Zoo roars into new era with name, logo change

ChappellRoberts, one of the most prominent advertising and public relations agencies in the Tampa Bay, Florida, region, has created a new name and logo for Tampa's zoo: ZooTampa at Lowry Park.

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Mark Gordon
June 7, 2019

St. Pete firm rebrands iconic beer company's new line

Agency gracefully handled a major shift in targeted demographic — just as the project picked up momentum.

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Brian Hartz
June 7, 2019

Saddle up: Local bourbon brand has a story to tell

American Freedom Distillery, based in St. Petersburg, Florida, got some help from a California wine and spirits marketer in its efforts to grow market share for its new bourbon.

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Andrew Warfield
June 7, 2019

Cooking up sweet local success for national doughnut brand

With no connections in Southwest Florida, the region's first Krispy Kreme franchisee turned to an established 'brand architecture' firm to hype its Fort Myers grand opening. Going local worked: it sold nearly 1 million doughnuts in week one.

Strategies

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Sports agent once called 'female Jerry Maguire' offers acute business advice

Contractor company now at Southwest Florida's Beck and call

Package deal: Innovative food duo ready their plan of attack

Virtual vindication: Tech firm's gutsy decision to stay put pays off

Entrepreneur-turned-author learns top business lessons through experience

Construction and demolition debris recycler turning trash into cash

Fast-casual Mexican restaurant franchisers see potential for 200 spots statewide

Restaurant firm keeps two pillars at forefront: Always evolve and get more efficient

Marketing executives helped build brand behind innovative health care tech company

Promoting iconic restaurant opening is all fun and games

New kind of senior residence blows into town

Zoo roars into new era with name, logo change

St. Pete firm rebrands iconic beer company's new line

Saddle up: Local bourbon brand has a story to tell

Cooking up sweet local success for national doughnut brand

Will Amendment 3 help or hurt Florida? Depends on whom you ask

Relive the Business Observer's 40 Under 40 issue — in photos, videos

Tampa International wins best large airport award for third straight year

Airline adds new nonstop out of SRQ

In $80M deal, Houston developer buys St. Petersburg apartments at a discount

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