Strategies

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Andrew Warfield
June 7, 2019

Promoting iconic restaurant opening is all fun and games

To effectively open its Fort Myers location, Dave & Buster's needed to reach its target demographic in a big way. Priority Marketing used its influence — and influencers — to exceed expectations.

Strategies

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Andrew Warfield
June 7, 2019

New kind of senior residence blows into town

How to promote the opening of a new type of luxury independent and assisted living community based on the simple rent model? Hook them with the Cat 5 hurricane shelter angle.

Strategies

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Brian Hartz
June 7, 2019

Zoo roars into new era with name, logo change

ChappellRoberts, one of the most prominent advertising and public relations agencies in the Tampa Bay, Florida, region, has created a new name and logo for Tampa's zoo: ZooTampa at Lowry Park.

Strategies

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Mark Gordon
June 7, 2019

St. Pete firm rebrands iconic beer company's new line

Agency gracefully handled a major shift in targeted demographic — just as the project picked up momentum.

Strategies

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Brian Hartz
June 7, 2019

Saddle up: Local bourbon brand has a story to tell

American Freedom Distillery, based in St. Petersburg, Florida, got some help from a California wine and spirits marketer in its efforts to grow market share for its new bourbon.

Strategies

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Andrew Warfield
June 7, 2019

Cooking up sweet local success for national doughnut brand

With no connections in Southwest Florida, the region's first Krispy Kreme franchisee turned to an established 'brand architecture' firm to hype its Fort Myers grand opening. Going local worked: it sold nearly 1 million doughnuts in week one.

Strategies

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Andrew Warfield
May 31, 2019

Retired pitcher helps athletes find home

Former major leaguer-turned-Realtor knows what it is like to relocate on the fly. He now specializes in helping others do the same. It’s a niche market — with plenty of room for more.

Strategies

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Brian Hartz
May 31, 2019

Chew on this: Duo creates healthy alternative to smokeless tobacco

TeaZa Energy founder Dr. Brent Agin and business partner Matt Morrow, based in Clearwater, Florida, have created a healthy alternative to smokeless tobacco.

Strategies

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Grier Ferguson
May 31, 2019

For fundraising success, create emotional attachments, leader says

Finding high-level donors for big capital campaigns, one industry leader has learned, is similar to securing customers. Listening and being nimble are key elements.

Strategies

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Mark Gordon
May 17, 2019

After selling a funeral home business, duo breathes life into customer service

Who says great customer service is dead? Nikki and John McQueen believe they have the clues to help others.

Strategies

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Mark Gordon
May 17, 2019

Landscape firm chases market share — and $40M in sales

Behind a unique pair of senior-level managers, ArtisTree has lots of room to grow.

Strategies

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Grier Ferguson
May 10, 2019

As Florida continues to reel from citrus greening, growers, processors and researchers explore another option — lemons

Members of Florida's citrus industry are planting more lemon trees to capitalize on the fruit's many uses.

Strategies

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Mark Gordon
May 10, 2019

Retailer — in stealth mode — launches new product line

Even big companies can shift quickly to new market opportunities. An example comes from $2.1 billion retailer Chico's FAS— with a team that broke a few rules along the way.

Strategies

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Grier Ferguson
May 10, 2019

Entrepreneur and TV pitchman uses contacts, focus on sales to grow new venture

Craig Rapihana is building up FlipFork by harnessing lessons learned.

Strategies

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Grier Ferguson
May 10, 2019

Couple grows subscription box business through digital advertising experience, customer feedback

Akeelah Kuraishi and Tim Minnick are building up Little Global Citizens in the "booming" subscription box industry.

Strategies

« 42 43 44 45 46 47 48 49 50 51 »

Promoting iconic restaurant opening is all fun and games

New kind of senior residence blows into town

Zoo roars into new era with name, logo change

St. Pete firm rebrands iconic beer company's new line

Saddle up: Local bourbon brand has a story to tell

Cooking up sweet local success for national doughnut brand

Retired pitcher helps athletes find home

Chew on this: Duo creates healthy alternative to smokeless tobacco

For fundraising success, create emotional attachments, leader says

After selling a funeral home business, duo breathes life into customer service

Landscape firm chases market share — and $40M in sales

As Florida continues to reel from citrus greening, growers, processors and researchers explore another option — lemons

Retailer — in stealth mode — launches new product line

Entrepreneur and TV pitchman uses contacts, focus on sales to grow new venture

Couple grows subscription box business through digital advertising experience, customer feedback

Pinellas County closes the door on large-scale data centers

Lakewood Ranch commercial property sells for $4.7M

Sarasota-based truck driver training program celebrates 10K graduates

Well-known Sarasota florist changes ownership

New Rays stadium advances after Hillsborough approves $796M in funding

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