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Strategies

    By
  • Brian Hartz
  • July 19, 2019
Scent of success: Vet lives entrepreneurial dream with Walmart deal

Port Richey, Florida-based veterinary firm Essentials PetCare has scored a major deal with Walmart that will see it develop dozens of in-store vet clinics at Walmart stores in Texas.

  • Strategies
    By
  • Brian Hartz
  • July 12, 2019
In the flow: Co-working firm aims high with new concept

Founder Phillippe Houdard explains the strategy behind Pipeline, the shared workspace concept he launched in Miami in 2012 that recently expanded to Tampa.

  • Strategies
    By
  • Andrew Warfield
  • July 5, 2019
Realtors find a better model to sell homes

An independent Southwest Florida real estate agency went looking for a strategy to compete with national brands. Although change wasn't easy, some benefits are percolating.

  • Strategies
    By
  • Andrew Warfield
  • June 28, 2019
Real estate 'chameleon' can adapt company on the fly

A primary factor for Andrew Saluan’s commercial real estate success: a nifty ability to hyperfocus while remaining flexible.

  • Strategies
    By
  • Grier Ferguson
  • June 28, 2019
Sports agent once called 'female Jerry Maguire' offers acute business advice

Among the pieces of Molly Fletcher's advice: Don’t be afraid to fire difficult clients.

  • Strategies
    By
  • Andrew Warfield
  • June 28, 2019
Contractor company now at Southwest Florida's Beck and call

With one market tapped out for growth opportunity, a builder and home services firm with a storied history boldly seeks new territory. Beck Companies is headed into a crowded space.

  • Strategies
    By
  • Brian Hartz
  • June 28, 2019
Package deal: Innovative food duo ready their plan of attack

Rob and Tracy Povolny have a plan to take their Tampa, Florida, food business — Eat Fresco — to the national level. The company produces prepackaged meals that are vacuum-sealed, not frozen.

  • Strategies
    By
  • Brian Hartz
  • June 21, 2019
Virtual vindication: Tech firm's gutsy decision to stay put pays off

Immertec, a Tampa, Florida, tech startup, won a $100,000 pitch competition funded by investors led by Steve Case, founder of America Online.

  • Strategies
    By
  • Grier Ferguson
  • June 21, 2019
Entrepreneur-turned-author learns top business lessons through experience

Among the lessons Brad Taylor, CEO of Luxury Home Magazine, has learned: Create a detailed plan to meet company goals.

  • Strategies
    By
  • Andrew Warfield
  • June 21, 2019
Construction and demolition debris recycler turning trash into cash

Honc Destruction owner decided to become his own best debris disposal customer in 2015. With a goal of zero waste, Honc Recycling is on track for $12 million in revenues in 2019.

  • Strategies
    By
  • Andrew Warfield
  • June 21, 2019
Fast-casual Mexican restaurant franchisers see potential for 200 spots statewide

Lifelong buddies and business partners slowly grew 3 Pepper Burrito to nine spots in just five years.

  • Strategies
    By
  • Grier Ferguson
  • June 14, 2019
Restaurant firm keeps two pillars at forefront: Always evolve and get more efficient

Sarasota-based Tableseide Restaurant Group is at work on several area restaurants.

  • Strategies
    By
  • Grier Ferguson
  • June 7, 2019
Marketing executives helped build brand behind innovative health care tech company

Sarasota-based Roxanne Joffe and Sam Stern's branding work with Voalte led to some significant victories.

  • Strategies
    By
  • Andrew Warfield
  • June 7, 2019
Promoting iconic restaurant opening is all fun and games

To effectively open its Fort Myers location, Dave & Buster's needed to reach its target demographic in a big way. Priority Marketing used its influence — and influencers — to exceed expectations.

  • Strategies
    By
  • Andrew Warfield
  • June 7, 2019
New kind of senior residence blows into town

How to promote the opening of a new type of luxury independent and assisted living community based on the simple rent model? Hook them with the Cat 5 hurricane shelter angle.

  • Strategies
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