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Strategies

  • For Subscribers Only
    By
  • Grier Ferguson
  • June 21, 2019
Entrepreneur-turned-author learns top business lessons through experience

Among the lessons Brad Taylor, CEO of Luxury Home Magazine, has learned: Create a detailed plan to meet company goals.

  • Strategies
  • For Subscribers Only
    By
  • Andrew Warfield
  • June 21, 2019
Construction and demolition debris recycler turning trash into cash

Honc Destruction owner decided to become his own best debris disposal customer in 2015. With a goal of zero waste, Honc Recycling is on track for $12 million in revenues in 2019.

  • Strategies
  • For Subscribers Only
    By
  • Andrew Warfield
  • June 21, 2019
Fast-casual Mexican restaurant franchisers see potential for 200 spots statewide

Lifelong buddies and business partners slowly grew 3 Pepper Burrito to nine spots in just five years.

  • Strategies
  • For Subscribers Only
    By
  • Grier Ferguson
  • June 14, 2019
Restaurant firm keeps two pillars at forefront: Always evolve and get more efficient

Sarasota-based Tableseide Restaurant Group is at work on several area restaurants.

  • Strategies
  • For Subscribers Only
    By
  • Grier Ferguson
  • June 7, 2019
Marketing executives helped build brand behind innovative health care tech company

Sarasota-based Roxanne Joffe and Sam Stern's branding work with Voalte led to some significant victories.

  • Strategies
  • For Subscribers Only
    By
  • Andrew Warfield
  • June 7, 2019
Promoting iconic restaurant opening is all fun and games

To effectively open its Fort Myers location, Dave & Buster's needed to reach its target demographic in a big way. Priority Marketing used its influence — and influencers — to exceed expectations.

  • Strategies
  • For Subscribers Only
    By
  • Andrew Warfield
  • June 7, 2019
New kind of senior residence blows into town

How to promote the opening of a new type of luxury independent and assisted living community based on the simple rent model? Hook them with the Cat 5 hurricane shelter angle.

  • Strategies
  • For Subscribers Only
    By
  • Brian Hartz
  • June 7, 2019
Zoo roars into new era with name, logo change

ChappellRoberts, one of the most prominent advertising and public relations agencies in the Tampa Bay, Florida, region, has created a new name and logo for Tampa's zoo: ZooTampa at Lowry Park.

  • Strategies
  • For Subscribers Only
    By
  • Mark Gordon
  • June 7, 2019
St. Pete firm rebrands iconic beer company's new line

Agency gracefully handled a major shift in targeted demographic — just as the project picked up momentum.

  • Strategies
  • For Subscribers Only
    By
  • Brian Hartz
  • June 7, 2019
Saddle up: Local bourbon brand has a story to tell

American Freedom Distillery, based in St. Petersburg, Florida, got some help from a California wine and spirits marketer in its efforts to grow market share for its new bourbon.

  • Strategies
  • For Subscribers Only
    By
  • Andrew Warfield
  • June 7, 2019
Cooking up sweet local success for national doughnut brand

With no connections in Southwest Florida, the region's first Krispy Kreme franchisee turned to an established 'brand architecture' firm to hype its Fort Myers grand opening. Going local worked: it sold nearly 1 million doughnuts in week one.

  • Strategies
  • For Subscribers Only
    By
  • Andrew Warfield
  • May 31, 2019
Retired pitcher helps athletes find home

Former major leaguer-turned-Realtor knows what it is like to relocate on the fly. He now specializes in helping others do the same. It’s a niche market — with plenty of room for more.

  • Strategies
  • For Subscribers Only
    By
  • Brian Hartz
  • May 31, 2019
Chew on this: Duo creates healthy alternative to smokeless tobacco

TeaZa Energy founder Dr. Brent Agin and business partner Matt Morrow, based in Clearwater, Florida, have created a healthy alternative to smokeless tobacco.

  • Strategies
  • For Subscribers Only
    By
  • Grier Ferguson
  • May 31, 2019
For fundraising success, create emotional attachments, leader says

Finding high-level donors for big capital campaigns, one industry leader has learned, is similar to securing customers. Listening and being nimble are key elements.

  • Strategies
  • For Subscribers Only
    By
  • Mark Gordon
  • May 17, 2019
After selling a funeral home business, duo breathes life into customer service

Who says great customer service is dead? Nikki and John McQueen believe they have the clues to help others.

  • Strategies
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