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Strategies

  • For Subscribers Only
    By
  • Beth Luberecki
  • March 6, 2020
Baseball team flexes marketing strength

Fort Myers baseball team moves forward with a new name and logo. It seeks to avoid mistakes other name-changers have made.

  • Strategies
  • For Subscribers Only
    By
  • Mark Gordon
  • February 28, 2020
Bankruptcies teach valuable lesson: Publix is king

A pair of new, upstart entries to the Florida grocery market entered the state in a flurry. They left fast, too.

  • Strategies
  • For Subscribers Only
    By
  • Brian Hartz
  • February 28, 2020
Insurer makes bold moves to stay ahead of systemic change

AmeriLife, a health insurance, benefits and retirement planning firm based in Clearwater, has won major investment backing from Thomas H. Lee Partners, a private equity firm.

  • Strategies
  • For Subscribers Only
    By
  • Mark Gordon
  • February 21, 2020
Side hustle entrepreneurs chase dreams — with little downtime

For a handful of enterprising, aspirational business owners, the phrase leave work at work is blurry: they are constantly on.

  • Strategies
  • For Subscribers Only
    By
  • Beth Luberecki
  • February 21, 2020
Entrepreneur creates surprise-and-delight shirt business

Sara O’Brien’s yearn for creativity led to a trendy business making and selling shirts with funky phrases. One mantra: Never quit. ‘If you just keep going,’ she says, ‘the energy eventually shifts.’

  • Strategies
  • For Subscribers Only
    By
  • Beth Luberecki
  • February 21, 2020
Business owner enhances career with voice-over work

On-the-rise entrepreneur — with buzzy a manufacturing business — makes time for a second, and profitable, passion outside of work.

  • Strategies
  • For Subscribers Only
    By
  • Grier Ferguson
  • February 14, 2020
How to spend less time answering emails

Set up email filters and use a tool to manage internal communication outside of email.

  • Strategies
  • For Subscribers Only
    By
  • Grier Ferguson
  • February 14, 2020
How to introduce more fun into your company

Help employees take a break from work with fun walks, charity events and office parties.

  • Strategies
  • For Subscribers Only
    By
  • Mark Gordon
  • February 14, 2020
How to be a better leader

Beck Besecker with Marxent is so versed in how-to, he's writing a book on it.

  • Strategies
  • For Subscribers Only
    By
  • Mark Gordon
  • February 14, 2020
How to fire a client/customer

Honesty — with yourself and clients is a key approach.

  • Strategies
  • For Subscribers Only
    By
  • Grier Ferguson
  • February 14, 2020
How to handle online reviews

Respond to every review from a customer, negative and positive.

  • Strategies
  • For Subscribers Only
    By
  • Beth Luberecki
  • February 14, 2020
How to write an effective job posting

Be clear and upfront with the position.

  • Strategies
  • For Subscribers Only
    By
  • Beth Luberecki
  • February 14, 2020
How to review your brand

Stale brands need full assessments to come back to life.

  • Strategies
  • For Subscribers Only
    By
  • Beth Luberecki
  • February 14, 2020
How to buy out a business partner

One key is to take emotion out of the process.

  • Strategies
  • For Subscribers Only
    By
  • Mark Gordon
  • February 7, 2020
Entrepreneur makes big push for shipping container homes

Although shipping container homes aren’t new, the niche has mostly been one-offs that make for cool, funky-looking sustainability or downsizing projects and nice spreads in architecture and interior design magazines

  • Strategies
« 35 36 37 38 39 40 41 42 43 44 »
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