Strategies

Brian Hartz
June 7, 2019

Zoo roars into new era with name, logo change

ChappellRoberts, one of the most prominent advertising and public relations agencies in the Tampa Bay, Florida, region, has created a new name and logo for Tampa's zoo: ZooTampa at Lowry Park.

Strategies

Mark Gordon
June 7, 2019

St. Pete firm rebrands iconic beer company's new line

Agency gracefully handled a major shift in targeted demographic — just as the project picked up momentum.

Strategies

Brian Hartz
June 7, 2019

Saddle up: Local bourbon brand has a story to tell

American Freedom Distillery, based in St. Petersburg, Florida, got some help from a California wine and spirits marketer in its efforts to grow market share for its new bourbon.

Strategies

Andrew Warfield
June 7, 2019

Cooking up sweet local success for national doughnut brand

With no connections in Southwest Florida, the region's first Krispy Kreme franchisee turned to an established 'brand architecture' firm to hype its Fort Myers grand opening. Going local worked: it sold nearly 1 million doughnuts in week one.

Strategies

Andrew Warfield
May 31, 2019

Retired pitcher helps athletes find home

Former major leaguer-turned-Realtor knows what it is like to relocate on the fly. He now specializes in helping others do the same. It’s a niche market — with plenty of room for more.

Strategies

Brian Hartz
May 31, 2019

Chew on this: Duo creates healthy alternative to smokeless tobacco

TeaZa Energy founder Dr. Brent Agin and business partner Matt Morrow, based in Clearwater, Florida, have created a healthy alternative to smokeless tobacco.

Strategies

Grier Ferguson
May 31, 2019

For fundraising success, create emotional attachments, leader says

Finding high-level donors for big capital campaigns, one industry leader has learned, is similar to securing customers. Listening and being nimble are key elements.

Strategies

Mark Gordon
May 17, 2019

After selling a funeral home business, duo breathes life into customer service

Who says great customer service is dead? Nikki and John McQueen believe they have the clues to help others.

Strategies

Mark Gordon
May 17, 2019

Landscape firm chases market share — and $40M in sales

Behind a unique pair of senior-level managers, ArtisTree has lots of room to grow.

Strategies

Grier Ferguson
May 10, 2019

As Florida continues to reel from citrus greening, growers, processors and researchers explore another option — lemons

Members of Florida's citrus industry are planting more lemon trees to capitalize on the fruit's many uses.

Strategies

Mark Gordon
May 10, 2019

Retailer — in stealth mode — launches new product line

Even big companies can shift quickly to new market opportunities. An example comes from $2.1 billion retailer Chico's FAS— with a team that broke a few rules along the way.

Strategies

Grier Ferguson
May 10, 2019

Entrepreneur and TV pitchman uses contacts, focus on sales to grow new venture

Craig Rapihana is building up FlipFork by harnessing lessons learned.

Strategies

Grier Ferguson
May 10, 2019

Couple grows subscription box business through digital advertising experience, customer feedback

Akeelah Kuraishi and Tim Minnick are building up Little Global Citizens in the "booming" subscription box industry.

Strategies

Andrew Warfield
May 3, 2019

Call center company commits to growth with new building plan

Wisconsin-based Alta Resources has morphed into a Southwest Florida hiring machine behind explosive growth in clients. Training to mirror Fortune 500 clients it serves is paramount.

Strategies

John Haughey
May 3, 2019

Steel giant's new $240M plant packs promise

Nucor’s new micro-mill is a macro deal for the region — in jobs and more jobs. The company will also import its rock-solid culture.

Strategies

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Zoo roars into new era with name, logo change

St. Pete firm rebrands iconic beer company's new line

Saddle up: Local bourbon brand has a story to tell

Cooking up sweet local success for national doughnut brand

Retired pitcher helps athletes find home

Chew on this: Duo creates healthy alternative to smokeless tobacco

For fundraising success, create emotional attachments, leader says

After selling a funeral home business, duo breathes life into customer service

Landscape firm chases market share — and $40M in sales

As Florida continues to reel from citrus greening, growers, processors and researchers explore another option — lemons

Retailer — in stealth mode — launches new product line

Entrepreneur and TV pitchman uses contacts, focus on sales to grow new venture

Couple grows subscription box business through digital advertising experience, customer feedback

Call center company commits to growth with new building plan

Steel giant's new $240M plant packs promise

St. Petersburg Gas Plant RFP draws nine proposals

DeSantis, MLB commissioner support Tampa Bay Rays' stadium plans

California hedge fund makes $1.1B offer to buy MarineMax

Landmark downtown Sarasota hotel torn down for new project

AI, emerging tech at the forefront of annual annual jobs summit

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