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Strategies

  • For Subscribers Only
    By
  • Brian Hartz
  • January 17, 2020
Crown jewel: Marketing company shines in an age of disruption

Tampa video production company Diamond View has cultivated a roster of big-name clientele thanks to the way it uses emotion, inspiration and story to get viewers to respond to its ads.

  • Strategies
  • For Subscribers Only
    By
  • Brian Hartz
  • January 3, 2020
Baseball franchise's cloudy future in region grows darker

With Montreal vying to be the team's part-time home, 2020 could be a make-or-break year for the Tampa Bay Rays' future in the Tampa region.

  • Strategies
  • For Subscribers Only
    By
  • Mark Gordon
  • January 3, 2020
Retailer reframes industry, internal challenges

A move to refine brands within Chico’s FAS — focusing on simplification, elegance and commitment to customer’s first — will be in full swing in 2020.

  • Strategies
  • For Subscribers Only
    By
  • Beth Luberecki
  • December 27, 2019
Half-century old manufacturer enhances strategy, model

Pelican Wire is going new in several areas, from clients to equipment to even employee benefits. The strategy could begin to pay off in 2020.

  • Strategies
  • For Subscribers Only
    By
  • John Haughey
  • December 27, 2019
Steelmaker readies itself for a big year

Nucor’s $240 million Frostproof micro-mill remains on target for a major accomplishment: it’s the largest- ingle capital investment in Polk County in a generation.

  • Strategies
  • For Subscribers Only
    By
  • Grier Ferguson
  • December 27, 2019
Popular farm market — fresh off expansion — plans more customer-centric innovation

Detwiler’s Farm Market opened a store on Clark Road in Sarasota in November.

  • Strategies
  • For Subscribers Only
    By
  • Mark Gordon
  • December 27, 2019
Airport office project on smooth trajectory

Between buzz and new leases, Southwest Florida International Airport’s Skyplex has high hopes for 2020.

  • Strategies
  • For Subscribers Only
    By
  • Brian Hartz
  • December 27, 2019
Brew and improved: With land deal, beer maker takes next big step

Fort Myers Brewing won awards for its beers in 2019, but the biggest news was the acquisition of a 23-acre parcel that will be the site of its much-needed new headquarters.

  • Strategies
  • For Subscribers Only
    By
  • Brian Hartz
  • December 27, 2019
Make a name: Homebuilder's surge led it to branch out with new brand

Riverview, Florida, homebuilder Homes By WestBay launched a foray into the market for more-affordable townhomes in 2019.

  • Strategies
  • For Subscribers Only
    By
  • Brian Hartz
  • December 20, 2019
Exit ramp: Firm succeeds by smoothing the sale process

Aberdeen Advisors, a St. Petersburg, Florida-based boutique mergers and acquisitions firm, has seen rapid growth as more companies take advantage of the bull market to sell or merge.

  • Strategies
  • For Subscribers Only
    By
  • Grier Ferguson
  • December 20, 2019
Area entrepreneur shifts model, jumps on family entertainment idea

Behind some fast success, big growth opportunities await for Jumpin Fun Inflata Park.

  • Strategies
  • For Subscribers Only
    By
  • Grier Ferguson
  • December 13, 2019
Former district manager brings leadership lessons to franchises

Rich Epps owns seven Batteries Plus Bulbs stores in Sarasota, Bradenton, Lakewood Ranch, St. Petersburg, Pinellas Park, Largo and Tampa.

  • Strategies
  • For Subscribers Only
    By
  • Brian Hartz
  • December 13, 2019
Gut check: Kombucha brewer tackles growing pains as product gains traction

St. Petersburg, Florida-based Mother Kombucha is on the cusp of breakthrough success if it can successfully deal with some growing pains and outdated government regulations.

  • Strategies
  • For Subscribers Only
    By
  • Beth Luberecki
  • December 6, 2019
Museum, education center prospers outside of city control

The Southwest Florida business community supports the IMAG History & Science Center.

  • Strategies
  • For Subscribers Only
    By
  • Grier Ferguson
  • November 29, 2019
Well-respected real estate firm refreshes brand to prepare for years ahead, enhance current edge

Sarasota-based Michael Saunders & Co. honed in on the company’s key attributes and added more vibrant colors and patterns to the firm’s look.

  • Strategies
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