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Strategies

  • For Subscribers Only
    By
  • Mark Gordon
  • February 14, 2020
How to be a better leader

Beck Besecker with Marxent is so versed in how-to, he's writing a book on it.

  • Strategies
  • For Subscribers Only
    By
  • Mark Gordon
  • February 14, 2020
How to fire a client/customer

Honesty — with yourself and clients is a key approach.

  • Strategies
  • For Subscribers Only
    By
  • Grier Ferguson
  • February 14, 2020
How to handle online reviews

Respond to every review from a customer, negative and positive.

  • Strategies
  • For Subscribers Only
    By
  • Beth Luberecki
  • February 14, 2020
How to write an effective job posting

Be clear and upfront with the position.

  • Strategies
  • For Subscribers Only
    By
  • Beth Luberecki
  • February 14, 2020
How to review your brand

Stale brands need full assessments to come back to life.

  • Strategies
  • For Subscribers Only
    By
  • Beth Luberecki
  • February 14, 2020
How to buy out a business partner

One key is to take emotion out of the process.

  • Strategies
  • For Subscribers Only
    By
  • Mark Gordon
  • February 7, 2020
Entrepreneur makes big push for shipping container homes

Although shipping container homes aren’t new, the niche has mostly been one-offs that make for cool, funky-looking sustainability or downsizing projects and nice spreads in architecture and interior design magazines

  • Strategies
  • For Subscribers Only
    By
  • Grier Ferguson
  • January 24, 2020
RV industry — from parks to vehicle sales — rides boom

A good economy, nice weather, added amenities and, yes, millennials are driving the success of RV parks and sales.

  • Strategies
  • For Subscribers Only
    By
  • Beth Luberecki
  • January 24, 2020
Tech firm, after $75M investment, plots global expansion

CallMiner ended 2019 with a bang, closing a $75 million investment round with Goldman Sachs.

  • Strategies
  • For Subscribers Only
    By
  • Brian Hartz
  • January 24, 2020
Body of work: Long-awaited IPO nears for promising biotech firm

Tampa, Florida, biotech firm SynDaver appears poised for an IPO as it beefs up its sales team.

  • Strategies
  • For Subscribers Only
    By
  • Brian Hartz
  • January 24, 2020
Shop for growth: Firm assembles formidable lineup of subsidiaries

Vector Solutions, a Tampa, Florida-based e-learning company, has been on a run of growth over the past few years, acquiring 10 companies to diversify its offerings.

  • Strategies
  • For Subscribers Only
    By
  • Beth Luberecki
  • January 17, 2020
Niche boating industry firm manages strong growth

Sarasota-based manufacturer of upholstery and seating systems for the boating industry Premier Performance Interiors aims for a big 2020.

  • Strategies
  • For Subscribers Only
    By
  • Brian Hartz
  • January 17, 2020
Crown jewel: Marketing company shines in an age of disruption

Tampa video production company Diamond View has cultivated a roster of big-name clientele thanks to the way it uses emotion, inspiration and story to get viewers to respond to its ads.

  • Strategies
  • For Subscribers Only
    By
  • Brian Hartz
  • January 3, 2020
Baseball franchise's cloudy future in region grows darker

With Montreal vying to be the team's part-time home, 2020 could be a make-or-break year for the Tampa Bay Rays' future in the Tampa region.

  • Strategies
  • For Subscribers Only
    By
  • Mark Gordon
  • January 3, 2020
Retailer reframes industry, internal challenges

A move to refine brands within Chico’s FAS — focusing on simplification, elegance and commitment to customer’s first — will be in full swing in 2020.

  • Strategies
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