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Strategies

    By
  • Grier Ferguson
  • July 29, 2020
Bicycle store owners see increase in demand as well as supply issues

More people have taken up bicycling during the pandemic, with big implications for area bike shops.

  • Strategies
    By
  • Grier Ferguson
  • July 23, 2020
Author, leadership consultant shares tips for maintaining energy

Victoria Roos-Olsson wrote the book — literally — on being a great manager. She also has some ideas about how leaders can protect their energy and make the most out of a difficult time.

  • Strategies
    By
  • Brian Hartz
  • July 10, 2020
Marketer ignores risk, branches out with deal for web development firm

Big Sea, a St. Petersburg, Florida-based marketing firm, has acquired Pineapple Development and its powerful e-commerce capabilities.

  • Strategies
    By
  • Grier Ferguson
  • July 8, 2020
Car maintenance subscription company provides services on the go

A pair of enterprising brothers are steering growth in their upstart business using a simple strategy: give people what they need when they need it.

  • Strategies
    By
  • Grier Ferguson
  • July 8, 2020
Restaurant embraces new options to meet market demand

The pandemic has put a dent in the large events Michael’s On East is known for. And while sales remain down overall, there are some bright spots.

  • Strategies
    By
  • Grier Ferguson
  • July 8, 2020
Even in times of crisis, nimble companies can utilize interns

An area university is encouraging businesses to transition from in-person to remote internships this summer and fall. Officials have some key tips about how to make it a smooth and productive transition.

  • Strategies
    By
  • Grier Ferguson
  • July 1, 2020
Homebuilder uses key manufacturing strategy — continuous improvement — to build affordable homes faster and better

The GulfStar Homes team was busy in May and June catching up with pent-up demand.

  • Strategies
    By
  • Brian Hartz
  • July 1, 2020
Boat, RV dealers ride sales surge

Travel trepidation, coupled with shutdown of schools, camps and sports, has area boat and RV dealers riding high. Supply issues could crush the wave.

  • Strategies
    By
  • Brian Hartz
  • June 11, 2020
One direction: Marketing firm's business surges amid pandemic

St. Petersburg, Florida-based Marketing Direction has done well in the COVID-19 crisis, taking on three new clients and seeing 86 percent revenue growth.

  • Strategies
    By
  • Grier Ferguson
  • June 10, 2020
As businesses reopen after COVID-19 shutdowns, signage becomes more prominent than ever

From messages about social distancing to messages of gratitude, area signage companies say signs can help businesses make customers and employees more comfortable.

  • Strategies
    By
  • Grier Ferguson
  • June 10, 2020
During pandemic, region’s community foundations harness customer service tactics

To quickly make a difference during the coronavirus, community foundations are making processes easy for both nonprofits and donors.

  • Strategies
    By
  • Mark Gordon
  • June 3, 2020
College creates program to help businesses reenter the marketplace

Florida Gulf Coast University takes the lead on a big project: helping businesses prove they are ready to reopen.

  • Strategies
    By
  • Grier Ferguson
  • May 20, 2020
Furniture stores see range of impacts from pandemic

Facing store closures, reopenings and supply chain issues, furniture stores are working to make sure customers feel comfortable shopping, whether in stores or online.

  • Strategies
    By
  • Mark Gordon
  • May 15, 2020
Real estate sector opens new portal for sales

Agents and brokers embrace a once-unthinkable reality: selling homes without an in-person showing.

  • Strategies
    By
  • Grier Ferguson
  • May 6, 2020
Nimble entrepreneurs create opportunities to connect with vendors, farmers and customers

When the pandemic closed the door to one segment of customers, two business leaders, in separate efforts, found new ways to reach people.

  • Strategies
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