Offering a high-end service in a market already known for luxury requires adhering to a key business principle: details matter, from first to last impressions.

One of Pat Burki's keys to coaching is to make motivation personal.

Through agencies Brand Communication Design and Comunicano, Andy Abramson helps companies position their strategy to match their goal.

Rising demand for clinical genetic testing has created a niche that St. Petersburg, Florida-based InformedDNA is ready to fill.

Dr. Steven Goldberg, founder of Naples-based Catalyst OrthoScience, has developed a new prosthetic device that can vastly improve shoulder reconstruction surgeries.