The University of South Florida in Tampa, Florida, has embarked on a brand repositioning effort that will be unveiled in September by President Judy Genshaft.

Founded 30 years ago and headquartered in St. Petersburg, Corporate Fitness Works has quietly made a name for itself by helping companies reduce health care costs via employee wellness programs.

Mike Barnes bought bankrupt and incomplete Zoomers Amusement Park in Fort Myers in 2011 for $1.3 million and invested $5 million more to open

Greg Reidy is the new CEO of UnitedHealthcare Florida, based in Tampa, and he sat down for a wide-ranging interview about the industry, the company and his career.

Dr. Matthew Peterson has opted to use technology as a differentiator. Over the past several years, he’s invested about $500,000 in cutting-edge equipment for his practice, Digital Dentistry of Sarasota.