Package deal: Innovative food duo ready their plan of attack

Eat Fresco, a brand of prepackaged but nonfrozen meals, has made big inroads with Florida retail grocers. The founders' next hurdle? Scale on a national level.


Mark Wemple. Rob and Tracy Povolny launched Fresco Foods Inc., which makes the Eat Fresco brand of prepackaged, non-frozen meals, after Rob lost his job with a major food ingredients company.
Mark Wemple. Rob and Tracy Povolny launched Fresco Foods Inc., which makes the Eat Fresco brand of prepackaged, non-frozen meals, after Rob lost his job with a major food ingredients company.
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For Rob and Tracy Povolny, everything was going to plan as they entered their mid-30s.

 

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