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Strategies

    By
  • Brian Hartz
  • June 1, 2018
When it comes to growth, marketing firm Spectrio won't hold the line

Headed by its new CEO, a former Google executive, Tampa Bay area marketing firm Spectrio has embarked on a growth surge.

  • Strategies
    By
  • Brian Hartz
  • June 1, 2018
Brand intervention: Marketer crafts image for tricky business proposition

A St. Pete startup caught the eye of Shark Tank's Mark Cuban, but it needed a cohesive brand image; a local marketing firm delivered the goods.

  • Strategies
    By
  • Andrew Warfield
  • June 1, 2018
Campaign helps boost game attendance

Fort Myers Miracle turned to Priority Marketing to help promote baseball games on opening nights.

  • Strategies
    By
  • Grier Ferguson
  • May 25, 2018
With citrus in peril, entrepreneurs and researchers turn to a new crop

Kelly Hackman, owner of The White Heron Tea & Gifts in New Port Richey, and Brantlee Richter, a University of Florida professor, are both interested in the potential of tea as a Florida crop.

  • Strategies
    By
  • Andrew Warfield
  • May 22, 2018
Branding firm head credits ideas as key to success

Chris Spiro of Spiro & Associates advertising agency reflects on 25 years in business.

  • Strategies
    By
  • Beth Luberecki
  • May 11, 2018
Mobile restroom business is flush with potential

The industry lacks a high-end player. An experienced — and enterprising — couple seeks to fill the void in Florida.

  • Strategies
    By
  • John Haughey
  • May 11, 2018
Tampa Bay lands more validation as a rising star of the South

Fort Lauderdale-based Sheltair has big hopes with its Tampa expansion.

  • Strategies
    By
  • John Haughey
  • May 11, 2018
Manufacturing business, after setback, finds second revenue stream

Nancy Crews redefined her business model to survive. Now the company thrives.

  • Strategies
    By
  • Brian Hartz
  • May 11, 2018
Virtues of loyalty: Marketer rewarded with big growth

Kobie Marketing CEO Bram Hechtkopf discusses how an evolution into brand loyalty is driving big growth for the St. Petersburg-based firm.

  • Strategies
    By
  • Traci McMillan Beach
  • May 7, 2018
Filling unmet need lifts veterinarian ’s fledgling business

dogs, cats, pets, veterinarian, hospice, pets, care, end-of-life, growth, business, entrepreneurs

  • Strategies
    By
  • Brian Hartz
  • May 4, 2018
Water treatment firm is thirsty for growth

A Tampa company sees big opportunities to bring water to areas that need it the most. But can its grasp equal its reach?

  • Strategies
    By
  • Grier Ferguson
  • May 4, 2018
Growing family business draws doughnut fans across the country

Peachey’s Baking Co. has found a big audience for its doughnuts and pretzels at festivals, fairs and farmers markets. Now it’s managing long lines and plans for expansion.

  • Strategies
    By
  • Mark Gordon
  • April 27, 2018
Leading women's retailer seeks recruiting edge

Top human resources executive emphasizes Florida connections.

  • Strategies
    By
  • Mark Gordon
  • April 27, 2018
School district gets creative in filling employee gaps

One of Southwest Florida's largest employers looks in unusual spots for new teachers.

  • Strategies
    By
  • Brian Hartz
  • April 27, 2018
Gold standard: Jeweler dishes hiring advice

All that glistens isn't necessarily gold when it comes to finding the best staff, says a prominent area jewelry executive.

  • Strategies
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