Strategies

Grier Ferguson
April 6, 2018

Through professional athletes, company with unique products builds trust

Cool products, even a cool name — SeaSucker has both — will only go so far, an entrepreneur discovers. A "foot on the gas" marketing mantra is a key response.

Strategies

Brian Hartz
March 23, 2018

Insurance company looks for edge in hiring new salespeople

An insurance company believes it has an edge in the constant battle to outdo — and outsell — the competition.

Strategies

Ted Carter
March 16, 2018

Crane company keeps elevating post-recession

A decade after the downturn, the Southwest Florida unit of a statewide construction leader has a renewed sense of purpose — and optimism.

Strategies

Beth Luberecki
March 16, 2018

Higher Gear

An entrepreneur invested $2 million to prove his idea — storage for snazzy cars — is a winner. More growth is in the offing.

Strategies

Business Observer Staff
March 16, 2018

Get To Know ... Mike Davis

Vice Chairman, Cushman & Wakefield Tampa

Strategies

John Haughey
March 16, 2018

Plane Growth

A business with a niche in pretending to be bad guys — so it can help the good guys — is on a growth surge.

Strategies

Mark Gordon
March 16, 2018

Air in There

The so-called good problem of too much growth, too fast, was a real-life crisis for a Southwest Florida company. The solution requires discipline — and tough choices.

Strategies

Brian Hartz
March 16, 2018

Get Smart

Even in the best of times, 'somebody can come along and eat you, like Amazon,' says one data-infused executive. His company helps businesses bite back.

Strategies

Ted Carter
March 9, 2018

Deal Maker

With some $300 million in real estate acquisitions, the Hoffmann family has cemented its confidence in one Southwest Florida market. Now it's on the hunt for new opportunities.