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Strategies

    By
  • Mark Gordon
  • October 15, 2009
Big out of Small

Surviving the recession not only required Kerrie Ann Lehnert to rethink her entire business plan. It has taken a rebooted mindset, too. 'You have to be able redefine your ego,' she says.

  • Strategies
    By
  • Alex Walsh
  • October 15, 2009
Only option is winning

At Ambassador Limo, Ken Lucci has held true to a demanding management style. The result: a service company that continues to grow despite a challenging market.

  • Strategies
    By
  • Mark Gordon
  • October 15, 2009
A Perfect Match

Insurance firms have traditionally shied away from partnerships, mostly because there is too high a risk of failure. But a pair of long-established Gulf Coast companies is taking a chance on partnering up.

  • Strategies
    By
  • Business Observer Staff
  • October 9, 2009
Window on the Future

Microsoft CEO Steve Ballmer is using every available resource, including his teenage son, to ensure that Windows 7 isn't another Vista.

  • Strategies
    By
  • Bloomberg News
  • October 9, 2009
Re-centralizing Harvard

Harvard's Faust plots a course for a 'unified' school to deal with the financial crisis.

  • Strategies
    By
  • Alex Walsh
  • October 9, 2009
Educated Acceptance

It took Novusolutions four years to start building a client base in the education industry. Now, this green-tinted technology company is taking on the other 95% of their market.

  • Strategies
    By
  • Jean Gruss
  • October 9, 2009
Job Placement

Rasmussen College's customers aren't its students. The customers are employers. That focus has helped the college achieve high job-placement rates for the students it educates.

  • Strategies
    By
  • Jean Gruss
  • October 9, 2009
Change the Conditions

Want employees to act ethically? One business owner structures his employees' pay so they're not tempted to take advantage of the customer.

  • Strategies
    By
  • Mark Gordon
  • October 9, 2009
College Collision

Two-year colleges across Florida are trying to break though the education establishment. One Gulf Coast school is primed for battle.

  • Strategies
    By
  • Jean Gruss
  • October 8, 2009
A Bite of the Big Apple

CEO Fitness

  • Entrepreneurs
    By
  • Jean Gruss
  • October 1, 2009
Broadband faith

What happens when a satellite-television broadcaster loses its transmission? Sky Angel faced that calamity three years ago and gambled on nascent Internet TV despite the risks. How the company survived is a great lesson for any executive facing corporate extinction today.

  • Strategies
    By
  • Mark Gordon
  • October 1, 2009
A Righteous Path

One Gulf Coast firm has found its recession-era salvation: It's harnessing a portfolio of church-based clients.

  • Strategies
    By
  • Mark Gordon
  • September 24, 2009
A Mighty Sight

A Gulf Coast medical science company has big plans to leverage technology it bills as stellar enough to alter an industry. Big plans, however, come with big challenges.

  • Strategies
    By
  • Alex Walsh
  • September 24, 2009
Inventing a Market

Triad Digital Media is thriving off of its novel approach to online advertising. By placing ads on websites where people already plan to spend money, Triad's clients get a dramatically higher return on their advertising investment.

  • Strategies
    By
  • Mark Gordon
  • September 24, 2009
Click Through

One of the top online advertising firms in the country — by at least one financial calculation — calls the Gulf Coast home. It hopes to stay on top partially by stiff-arming small competitors.

  • Strategies
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