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Opinion

  • For Subscribers Only
    By
  • Business Observer Staff
  • August 11, 2006
Lasday: Value is more than price

Since you will rarely win the war on price, help the customer believe in the superiority of your offering.Lou Lasday, an independent marketing adviser residing on Longboat Key, creates action-oriented strategic marketing initiatives for Gulf Coast emerging companies.

  • Opinion
  • For Subscribers Only
    By
  • Business Observer Staff
  • August 4, 2006
Matt Walsh: Save Our Homes should be repealed

Sometime in the next two weeks, a Gov. Bush-appointed committee will begin meeting to figure out what, if anything, should be done to change Florida's infamously discriminatory Save Our Homes amendment - the amendment that is driving property taxes beyond tolerance for so many of Florida's part-time property owners and the amendment that, a decade after its adoption, has become a spreading cancer across Florida's economy.The conclusion and recommendations should be clear: It should be repealed.

  • Opinion
  • For Subscribers Only
    By
  • Adam Hughes
  • July 20, 2006
Governor candidates fit the mold: hackneyed

Judging from the surge in daily e-mails from Florida's gubernatorial candidates, the calendar must be closing in on the September primary.Please, someone call the Spam Patrol.It's thick.

  • Opinion
  • For Subscribers Only
    By
  • Adam Hughes
  • July 17, 2006
Lasday: Sell Now - And Later

The idea that marketing ends when the sale is actually made is a myth. True marketing takes constant effort.

  • Opinion
  • For Subscribers Only
    By
  • Adam Hughes
  • July 6, 2006
THE CAPITALIST: Disintegration

Revealing how terrorists' finances are tracked is reminiscent of the Fall of the Roman Empire. Romans lost their sense of duty and loyalty.

  • Opinion
  • For Subscribers Only
    By
  • Adam Hughes
  • July 3, 2006
Matt Walsh: We should resolve to restore our liberty

On the eve of our nation's 230 birthday, it would be nice to say that the American experiment is alive, well and still surpassing new heights. Truth is, this two-and-a-half-century experiment is dying a death by a thousand cuts. And the cuts are occurring with increasing frequency.

  • Opinion
  • For Subscribers Only
    By
  • Adam Hughes
  • June 19, 2006
Lou Lasday: Multiple Messages

A successful advertising campaign should be diverse. Repetition creates a reputation.

  • Opinion
  • For Subscribers Only
    By
  • Adam Hughes
  • June 2, 2006
Walsh: Citizens Insurance: a looming Category 5 disaster

Another hurricane season is upon us. Let's pray hard: Please, no big hurricanes in Florida this season. The Florida residential insurance industry cannot withstand one; it's really and truly on the brink.

  • Opinion
  • For Subscribers Only
    By
  • Adam Hughes
  • May 18, 2006
Lasday: Stay on target

Getting to the buyer takes longer, but once you get in, it's a path to profits.

  • Opinion
  • For Subscribers Only
    By
  • Adam Hughes
  • May 7, 2006
WALSH: Excessive profits? No, we should thank oil companies

People who don't understand how the free market works - i.e. Congress, socialists, protectionists, union organizers, government activists, et al - have become predictably shrilll lately over the retail price of gasoline.

  • Opinion
  • For Subscribers Only
    By
  • Adam Hughes
  • April 21, 2006
Walsh: Winners change to remain winners

Are you playing to win?Or are you playing not to lose?Those two questions should spark a lot of thinking about your approach to your business. They certainly tweaked the minds of about 50 Tampa Bay chief executives recently at a session of the CEO Council of Tampa Bay, a group that meets about twice a month to help CEOs of growing companies ... "play to win."

  • Opinion
  • For Subscribers Only
    By
  • Adam Hughes
  • April 17, 2006
Lasday: You can't manage, if you can't measure

High performance marketing all-stars need discipline to measure results and progress.

  • Opinion
  • For Subscribers Only
    By
  • Adam Hughes
  • April 17, 2006
Walsh: Housing schemes will make the shortage worse

It's like the March of the Penguins.Throughout Florida, in county after county, city after city, elected representatives are marching one behind the other into the frozen idea that new laws mandating and coercing developers to build "affordable" houses will relieve the state's housing shortage in any meaningful way.

  • Opinion
  • For Subscribers Only
    By
  • Adam Hughes
  • March 10, 2006
Lasday: Treat customers as a financial asset

The lifetime value of your customer base will create your greatest future worth.

  • Opinion
  • For Subscribers Only
    By
  • Adam Hughes
  • March 10, 2006
Vollmer: The Goldilocks Economy

When you tabulate all of the economic forecasts and key indicators, the U.S. economy this year won't be too hot or too cold. It should be just right.

  • Opinion
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