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Strategies

    By
  • Jean Gruss
  • June 5, 2015
THE CREATIVITY ISSUE: Cultured pearl

Pearl's branding work is infused with nostalgia and history connected with the sea, weaving stories to build strong brands. The team knows how to have fun, too.

  • Strategies
    By
  • Mark Gordon
  • June 5, 2015
THE CREATIVITY ISSUE: Nickel Communications

Goodwill targeted millennials with this campaign, says Lindsey Nickel-de la O, a co-founder and creative partner at Nickel Communications.

  • Strategies
    By
  • Michael Hinman
  • June 5, 2015
THE CREATIVITY ISSUE: Paradise Advertising

There are now more launches from Florida than ever before. Space Florida connected with Paradise Advertising in St. Petersburg to develop a campaign that highlights that fact.

  • Strategies
    By
  • Jean Gruss
  • June 5, 2015
THE CREATIVITY ISSUE: Spiro & Associates

You won't find many photos of people in the advertising materials for a Fort Myers human resources and benefits company.

  • Strategies
    By
  • James R.
  • May 29, 2015
What is your unique selling proposition?

It may sound complicated, but it's not. This one statement can help your company solidify what makes it stand apart from its competition.

  • Strategies
    By
  • Michael Hinman
  • May 29, 2015
Radio activity

Jamie Meloni created a platform to share the business success of others. His next goal: Make a profit doing it.

  • Strategies
    By
  • Business Observer Staff
  • May 22, 2015
Corporate Report

Commercial owner, others creating arts incubator; Pittsburgh Pirates name Bradenton Marauders GM; PGT Industries backed for SEED incentives; Dunkin' Donuts' ad agency promoting Chico's brands

  • Strategies
    By
  • Beth Luberecki
  • May 22, 2015
Food for thought

Trying new things at a rapid pace fuels Greg Gentile's entrepreneurial success. Says Gentile: 'I'm all about change.'

  • Strategies
    By
  • Business Observer Staff
  • May 22, 2015
Reflecting growth

Product partnerships are sometimes good for more than sales increases and exposure. For some smaller firms the arrangements provide another perk: access to success.

  • Strategies
    By
  • Jean Gruss
  • May 22, 2015
Senior boom

A Michigan developer of senior housing is following its snowbird customers down Interstate 75. He joins a crowded field.

  • Strategies
    By
  • Business Observer Staff
  • May 15, 2015
The four S's of superior sales performance

Before you send your sales team out to represent your company, make sure it has all the tools needed to succeed.

  • Strategies
    By
  • Cheryl O'Neill
  • May 14, 2015
Ten Tips for Improving Customer Service

Keeping your customers happy is a key to your business's longevity.

  • Strategies
    By
  • Traci McMillan Beach
  • May 8, 2015
'Wear people down'

John West is an expert on finding talent. Doing it right requires a lot of steps.

  • Strategies
    By
  • Mark Gordon
  • May 8, 2015
Smells good

A company that provides coffee to offices has a solid share of two Gulf Coast markets. It craves more.

  • Strategies
    By
  • Business Observer Staff
  • May 8, 2015
Corporate Report

Goede, Adamczyk, DeBoest names new managing partner; Tampa investment firms backing Social Quant startup; Naples financial adviser on Barron's top 100 list; Arrow Environmental Services merges with 4Ever Green; Fishman & Associates expanding to Tucson

  • Strategies
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