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Strategies

  • For Subscribers Only
    By
  • James R.
  • April 24, 2015
What makes an enduring brand?

Powerful brands have unique touches that cultivate a special customer experience. What you should and should not do to foster this lasting impression.

  • Strategies
  • For Subscribers Only
    By
  • Jean Gruss
  • April 17, 2015
The new brewmeister

Duncan Scarry built and sold a successful national advertising agency in Fort Myers. Now he aims for success with a Punta Gorda brewery.

  • Strategies
  • For Subscribers Only
    By
  • Michael Hinman
  • April 17, 2015
Family roots

Wish Farms has a rich history. But it hardly lives in the past. The agriculture firm's future lies in technology advances.

  • Strategies
  • For Subscribers Only
    By
  • Business Observer Staff
  • April 17, 2015
Corporate report

USF, Tampa Bay WaVE win $500,000 federal grant; Walter Investment subsidiary buying $9.6B of loans; Oxis Biotech licenses drug rights to treat hard-to-fight cancers; Actsoft, U.S. Cellular sign business software deal; AirFlyte FAA certified for corporate jet maintenance; Sanibel Vacations hires Noise for new brand

  • Strategies
  • For Subscribers Only
    By
  • Business Observer Staff
  • April 10, 2015
Corporate report

Xcelience expands, approved for incentives for 100 new jobs; Odyssey Marine Exploration reaches financing agreement; American Health & Fitness Solutions Olympus app cracks iTunes' top 100; Bloomin' Brands promotes executive to head Bonefish Grill restaurants; Cryo-Cell International pursing merger with Vegas firm

  • Strategies
  • For Subscribers Only
    By
  • Michael Hinman
  • April 10, 2015
Safe mavens

High-profile attacks have made a cybersecurity company busier than ever, but now it needs to find the right people.

  • Strategies
  • For Subscribers Only
    By
  • Jamie Kane
  • April 10, 2015
Sales Sense | Don't let arrogance sink your sales

An iceberg didn't sink the Titanic — arrogance did. See ways to spot arrogance and make sure it's not sabotaging deals.

  • Strategies
  • For Subscribers Only
    By
  • Michael Hinman
  • April 3, 2015
A slow burn

MagneGas Corp. sees itself as a future technology giant. But first it has to find a profitable application for its clean-burning fuel.

  • Strategies
  • For Subscribers Only
    By
  • Denise Federer
  • April 3, 2015
Are you an authentic leader?

By examining your values and priorities, you can learn more about what drives you as a leader — and who's most likely to follow you.

  • Strategies
  • For Subscribers Only
    By
  • Jean Gruss
  • April 3, 2015
Billions served

Wasmer, Schroeder & Co., with a growing reputation as a superior bond manager, recently surpassed $5 billion in assets under management. It aims to double that figure.

  • Strategies
  • For Subscribers Only
    By
  • Barry Friedman
  • April 3, 2015
Live well

There's plenty of research to prove why employee wellness programs don't work. Yet one firm has embraced the concept, with surprising results.

  • Strategies
  • For Subscribers Only
    By
  • Traci McMillan Beach
  • April 3, 2015
Right fit

True innovation is hard to find in the benefits consulting industry. One firm discovered its edge after a shift in sales strategies.

  • Strategies
  • For Subscribers Only
    By
  • Beth Luberecki
  • March 27, 2015
Chic shack

A Canadian development firm seeks to restart what was once an iconic waterfront Gulf Coast eatery and gathering house. The project is a tug between Old Florida and new customers.

  • Strategies
  • For Subscribers Only
    By
  • James R.
  • March 27, 2015
BRANDSTORM: When does a brand lose its cool?

With a focus on customer service and treating its employees well, JetBlue used to be a model for how to build a loyal following. What happened?

  • Strategies
  • For Subscribers Only
    By
  • Traci McMillan Beach
  • March 27, 2015
Elegant flair

Brent Kraus is in his third year of building his Tampa-based bow tie business, Ella Bing. Jonathan Boos, a successful Sarasota-based entrepreneur, shares advice for growth.

  • Strategies
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