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Strategies

  • For Subscribers Only
    By
  • Cheryl O'Neill
  • June 22, 2015
How you can inspire others

Motivating and inspiring others around you doesn't cost a thing, but it sure can boost your bottom line.

  • Strategies
  • For Subscribers Only
    By
  • Jamie Kane
  • June 19, 2015
Are you building an organization that can sell?

To hire effectively, you need to make sure a candidate's skills and personality are a fit for your team. Consider these tips to help you better evaluate potential employees.

  • Strategies
  • For Subscribers Only
    By
  • Mark Gordon
  • June 19, 2015
'No bull'

Can a lender with $3.2 billion in assets be run like a community bank? Sure can, says one executive.

  • Strategies
  • For Subscribers Only
    By
  • Business Observer Staff
  • June 19, 2015
Corporate report

Motel 6 parent company buying Naples firm's cloud services; Givens Givens Sparks names principal attorney; Majestic Athletic lands Liverpool Football license; Frank Winston Crum Insurance is Sustainability Company of the Year; Odyssey Marine finds five wrecks in Northern Atlantic; Mitel recognizes Tech Data as Americas Distributor of the Year

  • Strategies
  • For Subscribers Only
    By
  • Business Observer Staff
  • June 12, 2015
Corporate report

Enviro-Serv signs deal for new Pestmaster franchise; Trinity's Nicopure Labs wins French civil case; St. Pete Duke division approved for Orlando solar plant; CNLBank parent selling to Valley National; WellCare Health Plan approved for Florida Healthy Kids; Ranking lists HomeBanc a “Best Place to Work for Millennials”; Ranking lists HomeBanc a “Best Place to Work for Millennials”

  • Strategies
  • For Subscribers Only
    By
  • Mark Gordon
  • June 12, 2015
Building blocks

Orlando has a tight lock on the central Florida tourism market. Polk County, with some colorful bricks, angles for a way in.

  • Strategies
  • For Subscribers Only
    By
  • Business Observer Staff
  • June 12, 2015
MY VIEW | 'Patent Death Squad'

A stifling federal bill will be a “blow to patent owners and independent inventors” if it passes, agues a Tampa attorney.

  • Strategies
  • For Subscribers Only
    By
  • Mark Gordon
  • June 5, 2015
THE CREATIVITY ISSUE: Outside your comfort zone

Innovation isn't only for the artistically inclined. One area college leads the way for businesses and executives.

  • Strategies
  • For Subscribers Only
    By
  • Denise Federer
  • June 5, 2015
Emerging leaders: How to enhance your status

Networking is more than just meeting new people. If you want to move up the ladder, learn how to build a network of allies who can help you climb.

  • Strategies
  • For Subscribers Only
    By
  • Mark Gordon
  • June 5, 2015
THE CREATIVITY ISSUE: C-Suite Communications

The campaign for Southeastern Guide Dogs, in one way, was easy: The centerpiece is cute dogs and puppies.

  • Strategies
  • For Subscribers Only
    By
  • Michael Hinman
  • June 5, 2015
THE CREATIVITY ISSUE: Schifino Lee Advertising + Branding

Although the market for organic food products already is strong, Schifino Lee Advertising + Branding sought to connect that particular consumer market with community-supported agriculture through its client, Sweetwater Organic Farm.

  • Strategies
  • For Subscribers Only
    By
  • Jean Gruss
  • June 5, 2015
THE CREATIVITY ISSUE: B2 Advertising

When Naples Lumber and Supply started diversifying into windows, doors and hardware, it needed to get the message out that it was more than just a lumber company.

  • Strategies
  • For Subscribers Only
    By
  • Jean Gruss
  • June 5, 2015
THE CREATIVITY ISSUE: Cultured pearl

Pearl's branding work is infused with nostalgia and history connected with the sea, weaving stories to build strong brands. The team knows how to have fun, too.

  • Strategies
  • For Subscribers Only
    By
  • Mark Gordon
  • June 5, 2015
THE CREATIVITY ISSUE: Nickel Communications

Goodwill targeted millennials with this campaign, says Lindsey Nickel-de la O, a co-founder and creative partner at Nickel Communications.

  • Strategies
  • For Subscribers Only
    By
  • Michael Hinman
  • June 5, 2015
THE CREATIVITY ISSUE: Paradise Advertising

There are now more launches from Florida than ever before. Space Florida connected with Paradise Advertising in St. Petersburg to develop a campaign that highlights that fact.

  • Strategies
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