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Strategies

    By
  • Mark Gordon
  • June 5, 2015
THE CREATIVITY ISSUE: Outside your comfort zone

Innovation isn't only for the artistically inclined. One area college leads the way for businesses and executives.

  • Strategies
    By
  • Denise Federer
  • June 5, 2015
Emerging leaders: How to enhance your status

Networking is more than just meeting new people. If you want to move up the ladder, learn how to build a network of allies who can help you climb.

  • Strategies
    By
  • Mark Gordon
  • June 5, 2015
THE CREATIVITY ISSUE: C-Suite Communications

The campaign for Southeastern Guide Dogs, in one way, was easy: The centerpiece is cute dogs and puppies.

  • Strategies
    By
  • Michael Hinman
  • June 5, 2015
THE CREATIVITY ISSUE: Schifino Lee Advertising + Branding

Although the market for organic food products already is strong, Schifino Lee Advertising + Branding sought to connect that particular consumer market with community-supported agriculture through its client, Sweetwater Organic Farm.

  • Strategies
    By
  • Jean Gruss
  • June 5, 2015
THE CREATIVITY ISSUE: B2 Advertising

When Naples Lumber and Supply started diversifying into windows, doors and hardware, it needed to get the message out that it was more than just a lumber company.

  • Strategies
    By
  • Jean Gruss
  • June 5, 2015
THE CREATIVITY ISSUE: Cultured pearl

Pearl's branding work is infused with nostalgia and history connected with the sea, weaving stories to build strong brands. The team knows how to have fun, too.

  • Strategies
    By
  • Mark Gordon
  • June 5, 2015
THE CREATIVITY ISSUE: Nickel Communications

Goodwill targeted millennials with this campaign, says Lindsey Nickel-de la O, a co-founder and creative partner at Nickel Communications.

  • Strategies
    By
  • Michael Hinman
  • June 5, 2015
THE CREATIVITY ISSUE: Paradise Advertising

There are now more launches from Florida than ever before. Space Florida connected with Paradise Advertising in St. Petersburg to develop a campaign that highlights that fact.

  • Strategies
    By
  • Jean Gruss
  • June 5, 2015
THE CREATIVITY ISSUE: Spiro & Associates

You won't find many photos of people in the advertising materials for a Fort Myers human resources and benefits company.

  • Strategies
    By
  • James R.
  • May 29, 2015
What is your unique selling proposition?

It may sound complicated, but it's not. This one statement can help your company solidify what makes it stand apart from its competition.

  • Strategies
    By
  • Michael Hinman
  • May 29, 2015
Radio activity

Jamie Meloni created a platform to share the business success of others. His next goal: Make a profit doing it.

  • Strategies
    By
  • Business Observer Staff
  • May 22, 2015
Corporate Report

Commercial owner, others creating arts incubator; Pittsburgh Pirates name Bradenton Marauders GM; PGT Industries backed for SEED incentives; Dunkin' Donuts' ad agency promoting Chico's brands

  • Strategies
    By
  • Beth Luberecki
  • May 22, 2015
Food for thought

Trying new things at a rapid pace fuels Greg Gentile's entrepreneurial success. Says Gentile: 'I'm all about change.'

  • Strategies
    By
  • Business Observer Staff
  • May 22, 2015
Reflecting growth

Product partnerships are sometimes good for more than sales increases and exposure. For some smaller firms the arrangements provide another perk: access to success.

  • Strategies
    By
  • Jean Gruss
  • May 22, 2015
Senior boom

A Michigan developer of senior housing is following its snowbird customers down Interstate 75. He joins a crowded field.

  • Strategies
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