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Strategies

    By
  • James R.
  • September 27, 2013
Quality trumps quantity in social media

Social media may not provide huge returns, but they can help build an engaged, loyal customer base.

  • Strategies
    By
  • Business Observer Staff
  • September 27, 2013
Corporate Report: September 27

A roundup of the top corporate news of the week.

  • Strategies
    By
  • Cheryl O'Neill
  • September 24, 2013
Equipment: To buy, or lease?

Commercial equipment leasing is becoming the best financial option for businesses of all sizes.

  • Strategies
    By
  • Business Observer Staff
  • September 20, 2013
Corporate Report: September 20

A roundup of the top corporate news of the week.

  • Strategies
    By
  • Mark Gordon
  • September 20, 2013
Flush Forward

A fledgling Gulf Coast company took its business plan to an M.B.A. class. The results were instructive.

  • Strategies
    By
  • Jean Gruss
  • September 20, 2013
Pricing the bank

Investors are willing to pay a little more than book value for healthy Florida banks.

  • Strategies
    By
  • Mark Gordon
  • September 13, 2013
Bucket list fillers

It took a 100-mile trip to The Villages, the central Florida retiree and snowbird sanctuary, for Gulf Coast travel agency entrepreneur Ed Mass to land a big score with Wal-Mart.

  • Strategies
    By
  • Jean Gruss
  • September 13, 2013
Southern exposure

It hasn't taken long for Pat Neal to make an impact in Lee and Collier counties.

  • Strategies
    By
  • Jean Gruss
  • September 13, 2013
Condo recovery

Engineer Paul Benson started a construction firm at the bottom of the recession. Now he's riding into the recovery.

  • Strategies
    By
  • Mark Gordon
  • September 13, 2013
Less Pane

Going for business in up-markets, specifically in a subcontractor role, has been an escape hatch through the recession for a local company. It's zeroing in on $10 million a year in sales.

  • Strategies
    By
  • Traci McMillan Beach
  • September 13, 2013
On Hold

Most businesses understand that providing a positive customer experience is a key to success. That's what Aaron Kleinhandler's on-hold messaging company has focused on for the last 12 years.

  • Strategies
    By
  • Business Observer Staff
  • September 13, 2013
Corporate Report: September 13

A roundup of the top corporate news of the week.

  • Strategies
    By
  • Jamie Kane
  • September 13, 2013
Pipeline vs. forecast: What's the difference?

Although often used interchangeably, a sales pipeline is not the same as a sales forecast. Know the difference to use each more effectively.

  • Strategies
    By
  • Jean Gruss
  • September 13, 2013
Good Swing

Unusual construction projects are still hard to spot in this economic recovery. The Alico Family Golf Center in Lee County shows why.

  • Strategies
    By
  • Denise Federer
  • September 6, 2013
Leave your business, not a dispute

When leaving your business to your children, have a plan that protects your company and its employees — not just your kids' feelings.

  • Strategies
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