Plant City apartments designed initially as workforce housing open

Alliance Residential Co., a Scottsdale, Arizona, multifamily developer, has completed work and opened a new apartment community in Plant City.

The 360-unit property, originally announced as workforce housing, is named The Carmina. It is at 3202 Elsanta St. just off of James L. Redman Parkway and about 10 minutes from Interstate 4.

The eight-building community is made up of one- and two-bedroom units ranging in size from 746 square feet to 1078 square feet. Rents, according to its website Tuesday, top out at $2,069.25 per month.

Alliance bought the 15-acre property in 2024 paying, according to Hillsborough County records, $6 million.

When the project was first announced shortly after the land purchase, Alliance said it would carry its workforce housing flag Prose.

The company says on its website that its Prose properties are a “highly cost-efficient product constructed to a lower price point, targeting rents up to 20% lower than comparable apartments.”

“This important segment starts to address a growing affordability gap and a shortage of affordable housing.”

(The average rent for a two-bedroom apartment or condo in Plant City is $1,485 per month, according to data from Zillow Rentals.)

An Alliance spokesperson did not respond to questions on Tuesday about what changed.

Alliance was founded in 2000. The company says it has built or bought 136,000 units, representing over $27.2 billion in invested capital.