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Lee Health signs 10-year naming rights deal with MLB team


  • By Mark Gordon
  • | 12:00 p.m. November 21, 2023
  • | 2 Free Articles Remaining!
Lee Health Sports Complex includes the 8,730-seat Hammond Stadium.
Lee Health Sports Complex includes the 8,730-seat Hammond Stadium.
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Lee Health, one of the largest community nonprofit health care operations in Florida, has signed a 10-year partnership with the Minnesota Twins, in a deal that renames the team’s Fort Myers facilities the Lee Health Sports Complex. 

Financial terms of the deal, which also designates Lee Health as the Twins’ official Florida health care provider, weren’t disclosed. 

The Major League Baseball team and hospital system have been connected for decades: The Twins and the club’s six minor league affiliates have called the Lee Health Sports Complex their spring training home since 1991. The Lee Health Sports Complex is also the year-round home of the Twins Player Development Academy, the Fort Myers Mighty Mussels (Minnesota’s Low-A affiliate) and the organization’s rookie-level Florida Complex League Twins, according to a statement. 

“We are incredibly proud to align our Fort Myers complex with a like-minded, locally-based and community-driven business that shares our desire to shape a better tomorrow for all,” Twins Executive Vice President & Chief Business Observer Meka White Morris says in the statement. “Southwest Florida is a special part of Twins Territory, with our presence here extending beyond baseball. Lee Health’s work to provide the very best in health and wellness is both inspirational and aspirational, while our shared civic pride in Lee County made this partnership a natural fit.” 

Beyond naming rights, the partnership, the release states, includes free health checks during some Twins spring training home games and additional non-game-day health fairs, fitness classes for all ages, softball leagues and yoga nights. Lee Health will also be the presenting partner for the Twins’ annual Southwest Florida-based lineup of free youth baseball and softball clinics, held at both the complex and youth league sites throughout the region.

“We have worked with the Twins in numerous capacities over the years and we are thrilled to enter into this partnership with the Twins organization,” Lee Health Chief Development, Marketing and Communications Officer Chris Simoneau says in the release. 

Lee Health Sports Complex is at 14100 Six Mile Cypress Parkway, Fort Myers, and includes the 8,730-seat Hammond Stadium. The Twins are set to play 18 spring training home games at the Lee Health Sports Complex in 2024. 

Lee Health, founded in 1916, operates four acute care hospitals, two specialty hospitals, outpatient centers, walk-in medical centers, primary care and specialty physician practices, and other services across the continuum of care.

 

author

Mark Gordon

Mark Gordon is the managing editor of the Business Observer. He has worked for the Business Observer since 2005. He previously worked for newspapers and magazines in upstate New York, suburban Philadelphia and Jacksonville.

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