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Health and wellness brand Naples Soap Co. is opening three new locations in Florida: one on the Panhandle, one in south Sarasota County and one on the state’s east coast.
The Naples-based company, which specializes in premium-quality skin and hair care products, reported $11.1 million in revenue in 2022. Naples Soap Co. is publicly traded over the counter under the symbol NASO.
“We are officially crisscrossing the state of Florida from the Panhandle to southeast Florida to Florida’s west coast,” Naples Soap Co. Founder and CEO Deanna Wallin says in a statement. “We set our sights on these locations in early 2022 because they were a perfect match with our growth strategy to be in high-traffic, coastal locations that attract tourists, seasonal residents and year-round shoppers. We faced multiple construction and hurricane-related delays, but we’ve overcome these challenges to create beautiful retail spaces where customers can see, feel, smell, try and buy our products.”
The new locations are:
Naples Soap Co., which was founded in 2009, markets more than 300 personal care products including body, face and hair care. It operates stores in Naples, Estero, Fort Myers, Sanibel, Punta Gorda, Venice, Lakewood Ranch, Kissimmee, Mount Dora, Santa Rosa Beach, Destin and Plantation, as well as at more than 300 boutiques, spas and stores throughout the U.S. through its wholesale division.
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