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Advertising–Marketing

  • By Brian Hartz
  • September 16, 2022
Amid economic slowdown, cut outreach with caution, branding expert says

Stacey Harrison shares insights about how businesses can "recession-proof" their marketing strategies during tough economic times.

  • Advice
  • By Amanda Postma
  • August 1, 2022
Marketing industry veteran weighs in on current trends — and what's to come

Priority Marketing might have grown up with a fax machine, but to keep up with the latest in the industry, the firm has adapted.

  • Strategies
  • By Business Observer Staff
  • July 7, 2022
British marketing firm to establish U.S. headquarters in Tampa

Clarify plans to create 25 jobs in its first year of operations in the region.

  • Tampa Bay-Lakeland
  • By Amanda Postma
  • July 5, 2022
Sarasota marketing services firm promotes three, adds one to leadership team

Among the promotions announced was Craig McGlynn, the new managing director and executive vice president of agency.

  • Manatee-Sarasota
  • By Business Observer Staff
  • May 19, 2022
Tampa ad agency welcomes new creative director

David Smail joins PPK and will handle its Bridgestone account.

  • Tampa Bay-Lakeland
  • By Business Observer Staff
  • March 3, 2022
St. Petersburg digital marketing firm acquires rival agency

The merger of St. Petersburg marketing firms Big Sea and Sparxoo Studios has created a company with 42 employees and $6 million in annual revenue.

  • Tampa Bay-Lakeland
  • By Mark Gordon
  • January 6, 2022
Ad agency looks to seize opportunities in 2022

FKQ aims for growth year amid challenging times with new clients and new hires.

  • Strategies
  • By Business Observer Staff
  • October 7, 2021
Accomplished industry vet joins marketing firm as chief revenue officer

Catalina, a St. Petersburg, Florida, marketing firm that specializes in shopper intelligence, has hired former Epsilon executive Stacey Hawes as chief revenue officer.

  • Tampa Bay-Lakeland
  • By Business Observer Staff
  • September 12, 2021
Agency expands with big accounts, new office

Co-founder calls 2021 ‘the best year in our agency’s 14-year history.’

  • Tampa Bay-Lakeland
  • By Louis Llovio
  • September 2, 2021
Ad agency raises vaccine awareness

PPK, with its stylish T-shirts, is also raising money to feed health care workers in the region.

  • Tampa Bay-Lakeland
  • By Business Observer Staff
  • August 2, 2021
Lobbyist, city spokesperson joins area marketing and PR firm

Stephanie Schaffer has two decades of experience in public affairs.

  • Charlotte–Lee–Collier
  • By Business Observer Staff
  • July 1, 2021
Ad agency adds clients and work to roster, staffs up Jacksonville office

St. Pete ad agency Paradise grows on the strength of its work with tourism clients

  • Tampa Bay-Lakeland
  • By Business Observer Staff
  • June 24, 2021
Cybersecurity firm brings on new marketing chief

Michael Williams, a marketing veteran with 30 years of experience, hired as chief marketing officer for Clearwater-based KnowBe4

  • Tampa Bay-Lakeland
  • By Louis Llovio
  • June 10, 2021
Ybor City ad agency finds being ready is what it takes to make it for more than 40 years

Tampa ad agency ChappellRoberts survived the pandemic and is now welcoming a new generation of leadership. One core attribute? It always looks forward.

  • Tampa Bay-Lakeland
  • By Business Observer Staff
  • May 5, 2021
Digital marketing firm names new president

Yvonne Bourk joins Albert Arguelles in a leadership role at the firm.

  • Charlotte–Lee–Collier
« 1 2 3 4 5 6 »
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