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Advertising–Marketing

  • By Amanda Postma
  • October 12, 2023
Melissa McLin, 35

A third-generational printer breaks from the family business to start her own company.

  • Class of 2023
  • By Beth Luberecki
  • October 12, 2023
Sofia Gonzalez, 33

A marketing entrepreneur says helping other business grow is "where my heart is."

  • Class of 2023
  • By Louis Llovio
  • October 6, 2023
Business as usual for Clearwater company — despite NYSE delisting

A credit agreement with lenders remains in place after Digital Media Solutions was stripped of its place on the exchange.

  • Tampa Bay-Lakeland
  • By Amanda Postma
  • September 28, 2023
National company acquires Sarasota marketing firm

The acquisition will allow the Links Marketing Group founder and owner to retire.

  • Manatee-Sarasota
  • By Amanda Postma
  • September 8, 2023
Local company's revenue drops 16% after Facebook hack

Now the marketing director is worried they'll lose their 41,000 followers with Facebook not taking the claim seriously.

  • Manatee-Sarasota
  • By Jim Stinson
  • August 21, 2023
Tampa ad company acquired by Texas investors

Nickelytics teams will continue to offer mobile ads through its digital platform.

  • Tampa Bay-Lakeland
  • By Jim Stinson
  • August 18, 2023
Tampa mayor honors local business for 30 years

Mayor Castor proclaims Schifino Lee Day in recognition of the Tampa Bay advertising agency.

  • Tampa Bay-Lakeland
  • By Mark Gordon
  • July 18, 2023
Sarasota sisters detail the skills to set leaders apart from the pack

Candice and Lauren Henry believe their brand of leadership counsel — it starts with looking, acting and feeling top shelf — resonates with up-and-coming leaders.

  • Manatee-Sarasota
  • By Amanda Postma
  • June 9, 2023
AI-generated content creation hub secures $4.2 million in seed funding

St. Petersburg-based Optiversal blazes the way for AI-based platforms to be human-forward.

  • Technology
  • By Louis Llovio
  • May 6, 2023
Digital Media Solutions faces delisting as NY law firm launches investigation

The Clearwater company is being investigated by a class action law firm for violating state law while dealing with issues that could lead to it losing its place on the New York Stock Exchange.

  • Tampa Bay-Lakeland
  • By Amanda Postma
  • May 4, 2023
2023 Top Entrepreneur: Teri Hansen, Priority Marketing, president and chief creative officer, Fort Myers

Some shrewd and counterintuitive decision-making has led Teri Hansen to prosper in a hypercompetitive field for 30 years.

  • Entrepreneurs
  • By Business Observer Staff
  • January 21, 2023
PR agency announces promotion, new hire

Kate De Michieli is now the director of public relations at One Eight Oh PR.

  • Manatee-Sarasota
  • By Business Observer Staff
  • January 14, 2023
Established Fort Myers PR, marketing firm lands new owners

Conric PR + Marketing, one of the leading digital marketing agencies in Fort Myers, has new owners.

  • Charlotte–Lee–Collier
  • By Business Observer Staff
  • November 15, 2022
Venerable St. Pete advertising agency promotes chief strategy officer to president

Rudy Webb will lead Paradise Advertising & Marketing Inc. alongside CEO Barbara Karasek and COO Tony Karasek.

  • Tampa Bay-Lakeland
  • By Brian Hartz
  • October 21, 2022
Ad agency names new creative director

Sergio Rodriguez, who's worked with prominent brands such as General Motors, United Healthcare and Dunkin' Donuts, joins Clearwater-based FKQ Advertising + Marketing Inc.

  • Tampa Bay-Lakeland
« 1 2 3 4 5 6 »
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