Advertising–Marketing

By Mark Gordon
July 18, 2023

Sarasota sisters detail the skills to set leaders apart from the pack

Candice and Lauren Henry believe their brand of leadership counsel — it starts with looking, acting and feeling top shelf — resonates with up-and-coming leaders.

Manatee-Sarasota

By Amanda Postma
June 9, 2023

AI-generated content creation hub secures $4.2 million in seed funding

St. Petersburg-based Optiversal blazes the way for AI-based platforms to be human-forward.

Technology

By Louis Llovio
May 6, 2023

Digital Media Solutions faces delisting as NY law firm launches investigation

The Clearwater company is being investigated by a class action law firm for violating state law while dealing with issues that could lead to it losing its place on the New York Stock Exchange.

Tampa Bay-Lakeland

By Amanda Postma
May 4, 2023

2023 Top Entrepreneur: Teri Hansen, Priority Marketing, president and chief creative officer, Fort Myers

Some shrewd and counterintuitive decision-making has led Teri Hansen to prosper in a hypercompetitive field for 30 years.

Entrepreneurs

By Business Observer Staff
January 21, 2023

PR agency announces promotion, new hire

Kate De Michieli is now the director of public relations at One Eight Oh PR.

Manatee-Sarasota

By Business Observer Staff
January 14, 2023

Established Fort Myers PR, marketing firm lands new owners

Conric PR + Marketing, one of the leading digital marketing agencies in Fort Myers, has new owners.

Charlotte–Lee–Collier

By Business Observer Staff
November 15, 2022

Venerable St. Pete advertising agency promotes chief strategy officer to president

Rudy Webb will lead Paradise Advertising & Marketing Inc. alongside CEO Barbara Karasek and COO Tony Karasek.

Tampa Bay-Lakeland

By Brian Hartz
October 21, 2022

Ad agency names new creative director

Sergio Rodriguez, who's worked with prominent brands such as General Motors, United Healthcare and Dunkin' Donuts, joins Clearwater-based FKQ Advertising + Marketing Inc.