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Advertising–Marketing

  • By Mark Gordon
  • November 26, 2024
TV news station in SWFL promotes official to president, GM

Darrel Lieze-Adams has been with the station for nearly 30 years.

  • Charlotte–Lee–Collier
  • By Laura Lyon
  • November 23, 2024
Tampa-based creator of Lightning's 'Be the Thunder' campaign dies at 60

James Rosene, co-founder and creative director of EraserFarm, a marketing and ad agency based in Tampa, died Nov. 6.

  • Tampa Bay-Lakeland
  • By Mark Gordon
  • November 18, 2024
Naples firm invests $14M in newspapers, buys 5% stake in Dallas Morning News

The beleaguered newspaper industry has been written off by many — including Warren Buffett. Naples billionaire David Hoffmann, with a quixotic bent, believes the industry is ripe for a comeback.

  • Charlotte–Lee–Collier
  • By Mark Gordon
  • October 1, 2024
SWFL publishing company buys historic California newspapers

Two of the newspapers have been in print since the 1860s and 1870s.

  • Charlotte–Lee–Collier
  • By Laura Lyon
  • September 23, 2024
Tampa and Michigan marketing firms merge, rebrand

The merger occurred in 2023 and the rebrand marks the final transition

  • Tampa Bay-Lakeland
  • By Louis Llovio
  • September 12, 2024
Bankrupt Clearwater marketing firm secures $122M in financing

The digital advertising firm has filed for bankruptcy protection and has agreed to be bought by its creditors.

  • Tampa Bay-Lakeland
  • By Laura Lyon
  • August 21, 2024
St. Pete travel marketing firm acquired

Aqua Marketing and Communications, a firm specializing in destination marketing organizations, was recently acquired by another firm’s CEO.

  • Tampa Bay-Lakeland
  • By Laura Lyon
  • July 12, 2024
Fort Myers firm aids police with unsolved crime playing cards

A Fort Myers marketing and public relations firm has had a big — but mostly behind the scenes — role in helping law enforcement agencies solve open investigations.

  • Charlotte–Lee–Collier
  • By Louis Llovio
  • July 3, 2024
Broker gets creative to sell $295 million Naples compound

Dawn McKenna says selling trophy properties, like the Naples estate and the "Home Alone" house, is a happy mix of art and science.

  • Charlotte–Lee–Collier
  • By Elizabeth King
  • June 6, 2024
Sarasota cleaning company launches nationwide job board

Cleaning WorkSource aims to connect employers and cleaning professionals.

  • Manatee-Sarasota
  • By Mark Gordon
  • June 4, 2024
Digital dental marketing firm picks up $100M in funding

Progressive Dental Marketing seeks to expand in the States and overseas.

  • Tampa Bay-Lakeland
  • By Beth Luberecki
  • May 28, 2024
Citing better business climate, Maryland ad agency opens Sarasota office

A rebrand and a new office in Sarasota — while not totally ditching the Old Line State — provides an ad agency a nice boost.

  • Manatee-Sarasota
  • By Mark Gordon
  • May 7, 2024
Fort Myers marketing firm founder inducted into industry Hall of Fame

Teri Hansen, founder and president of Fort Myers-based Priority Marketing, has been elected to the American Advertising Federation District 4 Advertising Hall of Fame.

  • Charlotte–Lee–Collier
  • By Mark Gordon
  • April 26, 2024
Tampa Bay CPA firm rebrands to reflect more services

Company stems from a 2016 merger.

  • Tampa Bay-Lakeland
  • By Mark Gordon
  • April 23, 2024
Microsoft, Disney execs to speak at rebranded PR conference in Tampa

The Florida Public Relations Association has rebranded its annual conference — with a goal of making the event a go-to professional development spot for PR and related professions statewide.

  • Florida
« 1 2 3 4 5 6 »
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