Publix Super Markets has signed on to sponsor the Florida Panthers, the Miami-based National Hockey League team.
The Lakeland grocer did not disclose what the sponsorship costs and a spokesperson did not respond to a request for comment. What is known is that the multiyear deal allows Publix to now refer to itself as the “official supermarket of the Florida Panthers.”
According to a press release, the agreement calls for an "enhanced" front entry to Amerant Bank Arena in Sunrise that will be known as “Publix Plaza.” It will feature activities including photo opportunities with 12-foot Florida panther topiaries and a Zamboni as well as a locker room replica experience and a slapshot contest.
The grocer will also host a tailgate party at Saturday home games for the first 20 fans in the club parking lot. The tailgate — which the team and Publix call a "tailgate opportunity" in the press release — will include Publix subs, music and a visit from the Panther’s mascot.
Publix operate 1,351 stores across seven states and has more than 250,000 employees.
The Panthers made it to the Stanley Cup Finals last season but lost to the Las Vegas Golden Knights.