Soap entrepreneur seeks to raise $4M to fuel more growth

The hot public markets smell lovely to skin and hair care entrepreneur Deanna Wallin. So lovely she’s positioning her business, Naples Soap Co., to capitalize on the investor demand for growth companies. 

Naples Soap Co. recently executed on a reverse merger and its shares, under the company GNS Group Inc., debuted on the over-the-counter markets June 30 — trading under the symbol GNSG. GNS Group is a shell company, a former furniture distributor. It's now the parent entity of Naples Soap Co. and its 10 brick-and-mortar stores in tourism-driven markets across Florida and strong e-commerce business.