Counter punch: Irked entrepreneur hits back at rival

The Penny Hoarder's experience in dealing with aggressive moves by a larger competitor shows how businesses can never let their guard down. Now a legal showdown looms.

By Brian Hartz
| 6:00 a.m. June 21, 2019
| 0 Free Articles Remaining!

Kyle Taylor, founder and CEO of The Penny Hoarder, is fighting back against what he says are unfair business practices on the part of a larger competitor.

Years of high-profile innovation and rapid growth have put a target on the back of The Penny Hoarder, a St. Petersburg-based personal finance advice website.

The company originated as a blog, written by founder Kyle Taylor, that detailed how he overcame crushing student loan and credit card debt. In less than a decade from that start, it grew into a $37 million enterprise with more than 80 employees — and a swanky office in the Tampa Bay Times building in downtown St. Petersburg.