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Business Observer Friday, Sep. 28, 2018 2 years ago

Go for a dip in revamped restaurant chain

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The Melting Pot gets a fondue facelift.

Tampa-based Front Burner, a restaurant management company, has decided to overhaul The Melting Pot, one of its most venerable brands.

The makeover of the 43-year-old fondue franchise, with 115 restaurants in 34 U.S. states, Canada, Mexico and the Middle East — will be rolled out at restaurants in Red Bank, N.J., El Paso, Texas, and Pittsburgh before spreading nationally, according to a release.

The restaurants will feature new menu items, design elements and dining areas. But fret not, fondue lovers. You’ll still be able to indulge in melted cheese and chocolate to your heart’s delight.

Revamped Melting Pot locations, according to the release, will have wine tasting areas, social bars, outdoor dining and patio bars. Handcrafted “artisanal” cocktails will be available, as will a new selection of on-the-go takeout items, including the Melting Pot’s signature chocolate-covered strawberries. The dine-in menu has been expanded to include chef-prepared entrees.

“Our redesigned locations will offer a slightly different look and menu offering, but each will create an eclectic environment for our guests that offers the traditional Melting Pot interactive experience along with a variety of casual dining opportunities,” Melting Pot Restaurants Inc. President Mike Lester says in the release.

Lester says the brand needed to add different dining areas and experiences to increase its appeal to customers who increasingly desire “localized, customized and fun experiences.”

 

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