Marketing firm, behind its like-heavy Facebook status, dreams big

Luck, timing — and knowing when a marketplace is on the cusp of a major shift have all aided Dealers United.

Mark Wemple. Pete Petersen was named CEO of Sarasota-based Dealer’s United in 2014.
Mark Wemple. Pete Petersen was named CEO of Sarasota-based Dealer’s United in 2014.
  • Strategies
  • Share

In February 2016, Pete Petersen took the first of several steps that dramatically changed the course of the business he oversees, Dealers United.

 

Continue reading your article
with a Business Observer subscription.
What's included:
  • ✓ Unlimited digital access to BusinessObserverFL.com
  • ✓ E-Newspaper app, digital replica of print edition
  • ✓ Mailed print newspaper every Friday (optional)
  • ✓ Newsletter of daily business news
Subscribe

Already subscribed? Sign in.

Latest News

  • February 23, 2026
Tampa apartments sell to Seattle multifamily investor
  • February 23, 2026
Manatee manufacturer adds 185K-square-foot facility
  • February 23, 2026
Parc Center for Disabilities to open St. Petersburg location
  • February 23, 2026
Bank of America reopens Sarasota office; plans $29M investment in region

Sponsored Content