- December 13, 2025
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The moonlight set on Florida’s movie industry five years ago, turning the Sunshine State into a quiet place for cinematic-themed business opportunities — at least ones backed with Tallahassee-approved incentives.
TV shows and movies made in the state, such as HBO’s Ballers, fled to California, Canada, Louisiana and other locales after Florida’s $242 million transferable tax credit for the industry expired in 2016. Several lobbying groups and state lawmakers, including State Sen. Joe Gruters, R-Sarasota, have been pushing to bring back a film incentive program, without success. Now incentive proponents have a new cringe-worthy story to back their play: Netflix is working on a new show called Florida Man — and it’s being filmed in North Carolina.