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By Beth Luberecki |
February 21, 2020

Business owner enhances career with voice-over work

On-the-rise entrepreneur — with buzzy a manufacturing business — makes time for a second, and profitable, passion outside of work.

Strategies

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By Brian Hartz |
February 21, 2020

Take a vow: Marketing exec officiates at weddings as a side hustle

St. Petersburg marketing campaign manager George Smetzer has been officiating weddings as a side hustle since 2014.

Entrepreneurs

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By Brian Hartz |
March 13, 2020

Pipe dreams: Sales software firm sees big potential in area

Pipedrive, a European sales software firm, expanded to St. Petersburg, Florida, choosing the Sunshine City over several other suitors.

Technology

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By Brian Hartz |
June 11, 2020

One direction: Marketing firm's business surges amid pandemic

St. Petersburg, Florida-based Marketing Direction has done well in the COVID-19 crisis, taking on three new clients and seeing 86 percent revenue growth.

Strategies

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By Mark Gordon |
May 10, 2019

Retailer — in stealth mode — launches new product line

Even big companies can shift quickly to new market opportunities. An example comes from $2.1 billion retailer Chico's FAS— with a team that broke a few rules along the way.

Strategies

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By Grier Ferguson |
May 10, 2019

Entrepreneur and TV pitchman uses contacts, focus on sales to grow new venture

Craig Rapihana is building up FlipFork by harnessing lessons learned.

Strategies

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By Grier Ferguson |
June 28, 2019

Sports agent once called 'female Jerry Maguire' offers acute business advice

Among the pieces of Molly Fletcher's advice: Don’t be afraid to fire difficult clients.

Strategies

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By Andrew Warfield |
July 5, 2019

Realtors find a better model to sell homes

An independent Southwest Florida real estate agency went looking for a strategy to compete with national brands. Although change wasn't easy, some benefits are percolating.

Strategies

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By Mark Gordon |
August 2, 2019

Cabinetmaker, staying nimble, builds solid business

WG Wood Products is a multimillion-dollar manufacturer of a wide array of home accents, from wood bookcases and speaker shelves to recessed toilet tissue holders and jewelry cabinets.

Strategies

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By Brian Hartz |
August 9, 2019

New CEO lights the way as firm changes course

OttLite, a venerable Tampa, Florida, lighting technology firm, has fought off stagnation by jumping into a new market: products that reduce eyestrain.

Strategies

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By Brian Hartz |
January 20, 2022

Bar rescue: Business student's product makes drinks safer for women

University of Tampa student Alexsandra Wolfe is out to make date rape a thing of the past, with a buzz-worthy bracelet that can test drinks for drugs.

Entrepreneurs

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By Kevin McQuaid |
November 1, 2019

A Crowdfunded Castille

Feldman Equities of Tampa took a distinctly different path --both geographically and in regards to financing -- in making its latest office building acquisition in the St. Petersburg suburban market of Gateway, by using a crowdfunded platform

Commercial Real Estate

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By Brian Hartz |
March 1, 2019

Healthy obsession: Determined businessman brings long-dormant idea to life

Jim Price founded St. Petersburg, Florida-based Go Epic Health and acquired control of Cholesterade, a health supplement created by the late Dr. Robert Cade, the University of Florida professor who brought Gatorade to the world.

Entrepreneurs

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By Mark Gordon |
March 22, 2019

Restaurant giant, boosted by delivery, embarks on renovation project

Staying relevant in a sea of competition, changing tastes and other obstacles is a prime challenge for one of the biggest restaurant companies in the region.