Name change, 2.0: The DOS Computer Center is getting a name upgrade.Sparkling ethics: Most would agree that Gary Trippe is one of the most ethical people around, which is why few will begrudge him keeping a $10,000 diamond he won at an ethics-award banquet.Wealthy people have feelings: The majority of the wealthiest Americans - and Floridians - are pessimistic when it comes to the housing market (who isn't?) yet as a group, these big spenders are almost at record high-levels when it comes to being optimistic about the overall economy.Mercantile pays premium: Quincy, Ill.-based Mercantile Bancorp paid a healthy premium for Naples-based Royal Palm Bancorp of Naples-about three times book value.Really smart people: Sarasota-based New College is Florida's honors college, so by definition, the school has a lot of smart people walking around its leafy campus a few miles north of downtown Sarasota.Sailing delayed: Material delays and labor shortages have forced Bonita Springs-based Expoships to move up the inaugural sailing of its Grand Luxe ship from December 2006 to June 2007.Money in the bank: It's much too early to count the cash, but organizers of the not-yet-chartered Insignia Bank have reason to feel positive.Lead by doing: Surveys and polls from various outlets show the poor numbers when it comes to employee job satisfaction.Insurer to grow in Florida: At a time when insurance companies and brokers are figurin