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Strategies

    By
  • James R.
  • November 13, 2015
Are you brand savvy?

Whether you are a CEO, CMO, or just a Moe, everyone should be aware of the basics of branding if they want to be successful in business.

  • Strategies
    By
  • Mark Gordon
  • November 13, 2015
Let's go Metz

A national foodservice giant has its eye on the Gulf Coast. It could be a long glance.

  • Strategies
    By
  • Mark Gordon
  • November 13, 2015
On the horizon

The opportunities are broad for a niche insurance firm. The core challenge executives and staff face: Don't mess it up.

  • Strategies
    By
  • Beth Luberecki
  • November 6, 2015
People first

A successful marketing campaign does't require a rich budget. A $17 million landscape firm found that out with an innovative approach.

  • Strategies
    By
  • Mark Gordon
  • November 6, 2015
Leaping frogs

Franchise success for one company is all about moving the sales curve forward for each location, one store at a time.

  • Strategies
    By
  • Anita Todd
  • November 6, 2015
Out back

Paul Schulz isn't the first executive to retire young after a big business sale. But his next act is decidedly unique.

  • Strategies
    By
  • Traci McMillan Beach
  • November 6, 2015
'All in'

Youth sports is highly competitive — both on the field and for a franchise firm. A full-time focus is part of one company's winning formula.

  • Strategies
    By
  • Mark Gordon
  • October 30, 2015
Tumble forward

The new digs for one of the largest manufacturers in the region deftly combines form with function.

  • Strategies
    By
  • James R.
  • October 30, 2015
Metrics that matter

Market research can be a strategic tool, not merely a tactical device for monitoring brand equity. Asking the right questions is the best way to get started.

  • Strategies
    By
  • Mark Gordon
  • October 30, 2015
Rookie no more

Being an admitted novice at development hasn't thwarted Bruce Weiner's big dreams.

  • Strategies
    By
  • Jean Gruss
  • October 23, 2015
Research city

After enduring the recession, a research hub anchored by Florida Gulf Coast University's Emergent Technology Institute takes shape.

  • Strategies
    By
  • Beth Luberecki
  • October 23, 2015
Crunch it

The use of data to aid decision-making isn't just for big businesses. A forward-thinking golf course also does it.

  • Strategies
    By
  • Jean Gruss
  • October 9, 2015
Ride the wave

Days of the dude running boats on the beach are long gone. One business that does it now is refined — like most of its clientele.

  • Strategies
    By
  • Business Observer Staff
  • October 9, 2015
Corporate report

Algenol, Chinese firm partner to bring ethanol technology to region; Algenol, Strategic Insurance Services owner named Young Gun; SB Tactical goes straight to consumer, expands lines

  • Strategies
    By
  • Anita Todd
  • October 9, 2015
Sunny days

Operators of a $5.5 million plant nursery learned a valuable lesson in the downturn: Downsizing is OK — in everything but customer service.

  • Strategies
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