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Strategies

  • For Subscribers Only
    By
  • Ted Carter
  • June 9, 2017
Fame Game

Sandy Stilwell acquired her first motel just out of high school. Teri Hansen got into marketing when the 'emerging technology was the fax machine.' Together, they have some powerful business insights.

  • Strategies
  • For Subscribers Only
    By
  • Mark Gordon
  • June 2, 2017
Paradise Advertising and Marketing

St. Petersburg-based firm, with offices in Naples, Daytona and New York City, specializes in travel, luxury and lifestyle brands.

  • Strategies
  • For Subscribers Only
    By
  • Mark Gordon
  • June 2, 2017
Conrad Garner Studios

From posters to packaging, branding and marketing, Tampa firm makes its move.

  • Strategies
  • For Subscribers Only
    By
  • Beth Luberecki
  • June 2, 2017
Sherri Morrison Creative Design

Morrison runs her business from her home in Goodland, on Marco Island. Most of her clients are in Naples and Marco Island.

  • Strategies
  • For Subscribers Only
    By
  • Grier Ferguson
  • June 2, 2017
Mr. Marketing

Marketing professor and consultant Philip Kotler wrote the book — literally — on marketing. His textbook 'Marketing Management' is used in business school classes nationwide.

  • Strategies
  • For Subscribers Only
    By
  • Grier Ferguson
  • June 2, 2017
Studio BCC

Sarasota firm ready to rock the status quo

  • Strategies
  • For Subscribers Only
    By
  • Mark Gordon
  • May 26, 2017
Chic Chico's

Chico's aims to bolster margins without weakening its brand. With massive shifts in how people buy clothes, it's a substantial quest.

  • Strategies
  • For Subscribers Only
    By
  • Mark Gordon
  • May 26, 2017
See it through

After a decade of success in Great Britain, a company has brought its different kind of doors stateside. It has some hurdles to overcome.

  • Strategies
  • For Subscribers Only
    By
  • Mark Gordon
  • May 26, 2017
First look

Want to find and retain top talent? Look for one factor above all else, says a top HR executive: true grit.

  • Strategies
  • For Subscribers Only
    By
  • Traci McMillan Beach
  • May 26, 2017
Framing fitness

Tampa-based Peerfit seeks to disrupt the wellness market. With nearly $4 million in funding, it's well on its way.

  • Strategies
  • For Subscribers Only
    By
  • Alicia Ceccarelli
  • May 26, 2017
School's in

A Cape Coral firm took on the challenge of developing a better workforce with vigor. Its efforts have paid big dividends.

  • Strategies
  • For Subscribers Only
    By
  • Grier Ferguson
  • May 12, 2017
Slice of success

Danni Bleil and Tom Baril built a buzz early on with their pizza business, run out of a 1951 Ford farm truck. Now they strive for a bigger slice.

  • Strategies
  • For Subscribers Only
    By
  • Beth Luberecki
  • May 12, 2017
'House of cards'

A key industry reform initiative backed by powerful insurance supporters — and opposed by trial lawyers — flopped in the state Legislature. Consequences loom large.

  • Strategies
  • For Subscribers Only
    By
  • Mark Gordon
  • May 12, 2017
Bold vision

Less than three years remain for an already large insurance firm to hit a milestone growth goal. How will it do it?

  • Strategies
  • For Subscribers Only
    By
  • Mark Gordon
  • May 12, 2017
Get on the bus

A homebuilder, to help shine a light on employees, reversed-engineered its brand. It has had a big impact.

  • Strategies
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