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Strategies

    By
  • James R.
  • July 25, 2014
When and why should you rebrand?

The more you monitor your brand, the easier it is to decide when your message needs some refreshing.

  • Strategies
    By
  • Cheryl O'Neill
  • July 24, 2014
How to increase sales in a competitive market

No matter what industry you are in, what worked well a few years ago isn't good enough today. This is no time for trial and error or order taking; this is the time to sell.

  • Strategies
    By
  • Traci McMillan Beach
  • July 18, 2014
Smokin' Sales

With $15 million in sales, an e-Cigarette manufacturer focuses on quickly growing online business. To stay ahead of an uncertain regulatory environment, the company takes a proactive approach.

  • Strategies
    By
  • Jean Gruss
  • July 18, 2014
School Highlights

There's no shortage of salons that need to hire qualified cosmetologists. One school in Fort Myers is expanding to fill that need.

  • Strategies
    By
  • Mark Gordon
  • July 18, 2014
Bust Through

It's been four years since a global energy powerhouse bought a $200 million Gulf Coast business with a national presence in home services. The new owners are poised for a breakout.

  • Strategies
    By
  • Business Observer Staff
  • July 18, 2014
Corporate Report

Burger 21 signs franchise deal to bring the restaurant to Texas; Verizon Wireless adds XLTE upgrade to Naples 4G network; Distributor DOW Electronics selling Flexson Sonos-related product; and more corporate news

  • Strategies
    By
  • Mark Gordon
  • July 18, 2014
Progressive Prerogative

A Gulf Coast firm devoted to performing human resources tasks for other companies projects a growth spurt. That could bode well for many other businesses.

  • Strategies
    By
  • Mark Gordon
  • July 11, 2014
Get Bigger

A race to grow larger in the cancer treatment business has accelerated. It's an expensive pursuit.

  • Strategies
    By
  • Jean Gruss
  • July 11, 2014
Great Credit

Conservative management helped Moorings Park weather the recession and earned the retirement community the best credit rating of its peers in the nation.

  • Strategies
    By
  • Traci McMillan Beach
  • July 11, 2014
Inside the Brain

To some extent, hospitals need to 'keep up with the Joneses' to stay competitive. But the arms race, as illustrated by Tampa General's new MRI technology, also drives better patient care.

  • Strategies
    By
  • Business Observer Staff
  • July 11, 2014
Corporate Report

Raymond James Bank board adds TD Bank, Kemper Securities execs; HedgePath Pharmaceuticals secures funding for drug trials; Lakewood-Amedex stock offering raises $5.5 million for antimicrobial testing and more corporate news.

  • Strategies
    By
  • James R.
  • July 11, 2014
Listening to your social media

How to understand the emotional levers that drive brand value.

  • Strategies
    By
  • Traci McMillan Beach
  • July 4, 2014
Window Watchers

Madico Window Films just spent $3 million upgrading its St. Petersburg headquarters. Now it's working to keep up with demand.

  • Strategies
    By
  • Mark Gordon
  • July 4, 2014
Be Brave

A startup in a competitive industry isn't afraid to take chances on challenging or quirky clients. It's led to some quick growth.

  • Strategies
    By
  • Jean Gruss
  • July 4, 2014
Patient Money

After a decade of effort, Rich Galvano is about to see his Fort Myers commercial development project come to fruition.

  • Strategies
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