Health tech company reaps rewards of radical shift

Five years ago, the newly minted Apyx Medical Corp., which had been known, since its founding in 1982, as Bovie Medical Corp., had decided to drastically change the identity and direction of the company. Not only did the Clearwater-based medical technology firm change its name, but it also sold the rights to several of its core products, for $97 million, to Antioch, Tennessee-based based Symmetry Surgical.

“It’s been an incredible journey,” Apyx President and CEO Charlie Goodwin says. “We’ve completely transformed Apyx into an aesthetics company.”