Next-gen accountants forge new identity for merged firm

A mashup of two companies, Spoor Bunch Franz is run by the scions of the predecessors’ founders. With growth accelerating due to recent acquisitions, corporate identity and culture are priorities.


Mark Wemple. Spoor Bunch Franz partners, from left: W.G. Spoor II, Stephen Bunch and Richard Franz III.
Mark Wemple. Spoor Bunch Franz partners, from left: W.G. Spoor II, Stephen Bunch and Richard Franz III.
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