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NAPLES — Collier County tourism has had a robust start to 2018, with year-over-year increases in several key indicators.
Short term visitors staying in paid lodging increased 1.9%; occupancy increased 7.9%; average daily rate climbed to $248.30, an increase of 7.5%; and both visitor spending and total economic impact from tourism increased 4.9% over January 2017, according to Naples, Marco Island, Everglades Convention and Visitors Bureau data.
Collection of the Collier County Tourist Development Tax - paid by guests on January stays in hotel rooms, short-term vacation rentals and campgrounds - was $3,766,753, according to the CVB. That's a year-over-year increase of 31.24%, when including the new 5% collection rate. When the data is recalculated at the comparable 4% collection rate in effect for January 2017, the increase is 4.99%.
“Our presence in the market with strong, positive marketing messages matched visitor's desire to travel in January,” says Jack Wert, executive director of the Naples, Marco Island, Everglades Convention and Visitors Bureau, in the statement. “Despite some flight interruptions due to extreme cold weather in northern markets we still saw increases across the board, and we're pleased to report that 40% of January visitors were in Collier County for the first time.”
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