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Real estate firm Quadrum Global, which has bought and turned around hotels from Chicago to New York to Miami Beach, might be new to senior living, but its executives certainly aren't timid.

For its first project in senior housing, Quadrum plans to build a $95 million, 460-unit development in south Fort Myers, next to Lakes Regional Park. The project, Avida Senior Living, is packed with high-end amenities and represents the company's first move for its new national unit: branded senior living properties.

“The senior living market is fractured, not like hotels, where there is a class of brands,” says Quadrum director of U.S. investments Seth Schumer. “We want to develop a lifestyle-resort property, a place where people want to live.”