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One of the largest health industry franchise chains in the country, Omaha, Neb.-based Complete Nutrition, plans to expand on the Gulf Coast.
The company, with 171 locations nationwide, is in five Florida markets. That includes two stores in Sarasota and one in Cape Coral. But the chain doesn't have any stores, so far, in Tampa Bay — even though it recently signed popular former Buccaneers running back Mike Alstott to a national spokesman role. “We view Tampa Bay as potentially a great market for us,” Complete Nutrition Vice President of Development Steve Brewster tells Coffee Talk.
The chain, which sells a combination of weight loss, sports nutrition and healthy aging products, opened 37 stores across the country last year. It hopes to open at least 25 more in 2013. Brewster, further, believes the Sarasota-Bradenton market is ready for a third location. He seeks a spot on what he calls Main and Main, a high-traffic location in an upscale center.
Brewster, meanwhile, says there are no firm plans yet for Tampa, though the company seeks both possible locations and franchisees. On the latter, Complete Nutrition, says Brewster, has clearly defined parameters for whom it partners with to open stores. “We are very particular about franchisees,” says Brewster. “One of the non-negotiables is that the franchisee has to live in the market.”
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