Experts: Big game's benefits transcend attendance questions

Despite uncertainty about its direct economic impact, Tampa Bay business leaders are optimistic about the Super Bowl's marketing value to the region.

By Business Observer Staff
| 6:00 a.m. November 13, 2020

Courtesy. Super Bowl LV will be played at Tampa's Raymond James Stadium on Feb. 7.

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The Tampa Bay chapter of the Urban Land Institute looked at how much the coronavirus pandemic has ravaged the region’s tourism and hospitality industry during a Nov. 5 webinar. With the biggest of big games — the Super Bowl — coming to Tampa for a fifth time Feb. 7, the uncertain outlook of the COVID-19 crisis has cast doubt on whether hosting one of the world’s most-watched sporting events will bring a sorely needed economic shot in the arm for the area’s hoteliers and restaurateurs.