StartupBus Day 3 & 4: Intensity reigns

Day three was the most intense day on the bus because it slowly blended into day four with only three hours of sleep. The initial high of the first two days had worn off, and the pure panic of the mounting responsibility sets in.

However, we have huge confidence in our app and its capabilities, which was developed by Travis Miller, who is a full-stack developer at SPARK. The fact that he built it is extremely reassuring. And the social and business development capabilities we are creating for this brand are well led by the confident leadership of Sheena Koshy and Austin Allbritton.

The gaping hole in our company is design. We are working with a team from Elance, but being on a bus and working into all ends of the night, can make communication and expectations for deadlines really difficult. Managing this team has been my biggest challenge. With limited Wi Fi — Skype was out — and bus window drawings can only get you so far!