Samantha Bloom, 39

In some ways making Naples look beautiful isn’t that hard to do, with its tony shops, lush beaches and serene sunsets.

But getting those images and content out to people, from locals to international tourists, requires a lot of behind the scenes work. One of the leaders in that area is Samantha Bloom. She’s the owner of Naples-based Oh Snap Media, which she founded in 2013, initially focusing on photography and social media marketing. She soon expanded to website design and magazine content.

Nearly a decade later, one of the company’s main focuses is to provide photography, videography, event coordination and media marketing services for Naples Fifth Avenue South and the downtown historic district. The core of the job remains the same as when she started the company: make Naples look amazing.