Entrepreneur starts farm box program, opens two restaurants amid pandemic

Jordan Johnson says the challenges of 2020 have made Naked Farmer a stronger business.

  • By Grier Ferguson
  • | 6:00 a.m. December 25, 2020
  • | 0 Free Articles Remaining!
Courtesy. Naked Farmer Founder Jordan Johnson launched a farm box and two restaurants amid the pandemic.
Courtesy. Naked Farmer Founder Jordan Johnson launched a farm box and two restaurants amid the pandemic.
  • Entrepreneurs
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Before the pandemic gained traction, Jordan Johnson was preparing to open his Naked Farmer restaurant in St. Petersburg.

As things began to look grim, he altered course. Instead of opening April 1 for diners, he postponed the opening and started something else — the Naked Farmer’s Market. The digital market gave customers the chance to pick up fresh produce or have it delivered.

 

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