Legal eagle

Mary Beth Monzingo, with more than three decades working on the administrative and marketing side for law firms, sensed an industry comeback in 2010.

It was a counterintuitive belief. Legal services, like the overall economy, was in the dumps. Big law firms nationwide faced pressure on multiple fronts, from new pricing models to increased competition. But Monzingo particularly believed small and mid-size firms would soon look to add attorneys.

Turns out Monzingo's projection was spot on. She founded her own firm, with the niche of doing marketing and recruiting services solely for law firms. While many companies do legal marketing, and some recruiting firms focus on placing attorneys at law firms, few do both.