Electric Avenue

When somebody, somewhere in America says, “Let’s go to Fifth Avenue,” Bruce Barone wants the suggestion to be followed by, “Which one, New York or Naples?”

Such is the mission of the executive director of Naples’ Fifth Avenue South Business Improvement District, who assumed his role in November 2017. Barone is tasked with raising the profile of the diverse, fashionable shopping, dining and entertainment district, which, for more than a century, in its many forms, has been regarded as the town’s Main Street.