Crunch time: Industry veteran returns to his passion with renewed vigor

A fitness guru learned a valuable lesson about change after a major stumble, when his investors turned on him and sold the company he’d spent decades building.

Mark Wemple. Geoff Dyer is the president and a co-owner, along with Vince Julien, of Crunch Fitness’s South Atlantic region.
Mark Wemple. Geoff Dyer is the president and a co-owner, along with Vince Julien, of Crunch Fitness’s South Atlantic region.
  • Entrepreneurs
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Geoff Dyer’s success in the fitness industry goes far beyond profit. He might just owe his life to it.

 

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